This week, ElevenLabs revealed that they have reached an agreement with actors Michael Caine and Matthew McConaughey to use AI to replicate their voices.

The connection between Hollywood and AI has been tumultuous, with the boundaries — or the absence of them — being significant worries that contributed to the Hollywood strikes a few years back. However, some artists have begun to embrace the potential of AI.

In the previous year, Meta disclosed that its Meta AI would provide voice assistants mimicking actresses Kristen Bell and Judi Dench. With McConaughey, who is an investor in ElevenLabs, the firm will convert his newsletter into Spanish audio using his AI-generated voice.

This week, ElevenLabs also announced the launch of a marketplace allowing brands to utilize authorized AI-generated voices of celebrities, which will feature Caine and other notable figures like Liza Minnelli and Dr. Maya Angelou. ElevenLabs stands out as one of the prominent AI unicorn companies, backed by investors such as a16z and ICONIQ.