New York’s newest budget brings in fresh disclosure mandates for companies that utilize personal data to establish varying prices for different customers — for instance, charging you higher if you have a pattern of spending lavishly.

Firms employing customized pricing must now inform clients, “This price was determined by an algorithm based on your personal data,” as reported by The New York Times.

It remains uncertain how prevalent this method is among online retailers. An Uber representative informed the NYT that the company is currently providing this disclosure to individuals in New York, although they characterized the legislation as “poorly drafted and ambiguous” and stressed that Uber solely relies on location and customer demand to assess its dynamic pricing.

The National Retail Federation initiated a lawsuit to halt the legislation, but a federal judge permitted it to proceed.

Lina Khan, former chair of the Federal Trade Commission and now co-chair of the mayoral transition team for Zohran Mamdani, mentioned to the NYT that the law will serve as an “absolutely vital” instrument for the government, but she also indicated that there’s “a ton more work to be done” to oversee the practice.