{"id":3488662,"date":"2026-03-24T14:39:26","date_gmt":"2026-03-24T14:39:26","guid":{"rendered":"https:\/\/techingeek.com\/index.php\/2026\/03\/24\/rokus-3-howdy-subscription-service-debuts-on-prime-video\/"},"modified":"2026-03-24T14:39:26","modified_gmt":"2026-03-24T14:39:26","slug":"rokus-3-howdy-subscription-service-debuts-on-prime-video","status":"publish","type":"post","link":"https:\/\/techingeek.com\/index.php\/2026\/03\/24\/rokus-3-howdy-subscription-service-debuts-on-prime-video\/","title":{"rendered":"Roku&#8217;s $3 Howdy subscription service debuts on Prime Video"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/techingeek.com\/wp-content\/uploads\/2026\/03\/rokus-3-howdy-subscription-service-debuts-on-prime-video.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">On Tuesday, Roku revealed that Howdy, its $3 ad-free streaming service, will be available on Amazon\u2019s Prime Video. This announcement signifies the service&#8217;s initial foray beyond the Roku ecosystem.<\/p>\n<p class=\"wp-block-paragraph\">Introduced in August 2025, Howdy boasts a collection of almost 10,000 hours of content from Roku\u2019s collaborators, featuring Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, along with a selection of Roku Original shows.<\/p>\n<p class=\"wp-block-paragraph\">Subscribers can view offerings such as \u201cA Haunting in Venice,\u201d \u201cIce Age,\u201d \u201cWeeds,\u201d and \u201cKids in the Hall,\u201d along with romantic comedies, medical dramas, \u201990s sitcoms, classics, and much more.<\/p>\n<p class=\"wp-block-paragraph\">Upon its launch, Roku stated that Howdy was intended to enhance, rather than rival, premium services.<\/p>\n<p class=\"wp-block-paragraph\">To subscribe to Howdy through Prime Video, an Amazon Prime membership or a separate Prime Video subscription is required.<\/p>\n<p class=\"wp-block-paragraph\">\u201cOur objective has always been to make exceptional entertainment more reachable,\u201d expressed Gil Fuchsberg, president of Subscriptions, Partnerships, and Corporate Development at Roku, in a press release. \u201cExpanding to Prime Video builds on our momentum and advances our mission to provide an ad-free streaming experience at a cost that simplifies access for audiences everywhere to enjoy the content they love.\u201d<\/p>\n<p class=\"wp-block-paragraph\">The move to Prime Video isn\u2019t unexpected, as Roku\u2019s CEO and founder, Anthony Wood, indicated at CES in January that Howdy would be available on additional platforms.<\/p>\n<p class=\"wp-block-paragraph\">Roku launched Howdy shortly after acquiring Frndly TV for $185 million, a streaming service that provides live TV, on-demand video, and cloud-based DVR.<\/p>\n<p class=\"wp-block-paragraph\">Howdy became a part of the company&#8217;s Roku Channel, its complimentary, ad-supported (FAST) streaming service. According to a report from last year, The Roku Channel is the leading FAST service, surpassing rivals Tubi and Pluto TV. Roku states that over 125 million people utilize the platform every day.<\/p>\n<p class=\"wp-block-paragraph\">Last month, Roku disclosed its fourth-quarter earnings for 2025, reporting a net income of $80.5 million. The company also announced plans to introduce new streaming bundles.<\/p>\n","protected":false},"excerpt":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/techingeek.com\/wp-content\/uploads\/2026\/03\/rokus-3-howdy-subscription-service-debuts-on-prime-video.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">On Tuesday, Roku revealed that Howdy, its $3 ad-free streaming service, will be available on Amazon\u2019s Prime Video. This announcement signifies the service&#8217;s initial foray beyond the Roku ecosystem.<\/p>\n<p class=\"wp-block-paragraph\">Introduced in August 2025, Howdy boasts a collection of almost 10,000 hours of content from Roku\u2019s collaborators, featuring Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, along with a selection of Roku Original shows.<\/p>\n<p class=\"wp-block-paragraph\">Subscribers can view offerings such as \u201cA Haunting in Venice,\u201d \u201cIce Age,\u201d \u201cWeeds,\u201d and \u201cKids in the Hall,\u201d along with romantic comedies, medical dramas, \u201990s sitcoms, classics, and much more.<\/p>\n<p class=\"wp-block-paragraph\">Upon its launch, Roku stated that Howdy was intended to enhance, rather than rival, premium services.<\/p>\n<p class=\"wp-block-paragraph\">To subscribe to Howdy through Prime Video, an Amazon Prime membership or a separate Prime Video subscription is required.<\/p>\n<p class=\"wp-block-paragraph\">\u201cOur objective has always been to make exceptional entertainment more reachable,\u201d expressed Gil Fuchsberg, president of Subscriptions, Partnerships, and Corporate Development at Roku, in a press release. \u201cExpanding to Prime Video builds on our momentum and advances our mission to provide an ad-free streaming experience at a cost that simplifies access for audiences everywhere to enjoy the content they love.\u201d<\/p>\n<p class=\"wp-block-paragraph\">The move to Prime Video isn\u2019t unexpected, as Roku\u2019s CEO and founder, Anthony Wood, indicated at CES in January that Howdy would be available on additional platforms.<\/p>\n<p class=\"wp-block-paragraph\">Roku launched Howdy shortly after acquiring Frndly TV for $185 million, a streaming service that provides live TV, on-demand video, and cloud-based DVR.<\/p>\n<p class=\"wp-block-paragraph\">Howdy became a part of the company&#8217;s Roku Channel, its complimentary, ad-supported (FAST) streaming service. According to a report from last year, The Roku Channel is the leading FAST service, surpassing rivals Tubi and Pluto TV. Roku states that over 125 million people utilize the platform every day.<\/p>\n<p class=\"wp-block-paragraph\">Last month, Roku disclosed its fourth-quarter earnings for 2025, reporting a net income of $80.5 million. The company also announced plans to introduce new streaming bundles.<\/p>\n","protected":false},"author":2,"featured_media":3488663,"comment_status":"open","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3488662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts\/3488662"}],"collection":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/comments?post=3488662"}],"version-history":[{"count":0,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts\/3488662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/media\/3488663"}],"wp:attachment":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/media?parent=3488662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/categories?post=3488662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/tags?post=3488662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}