{"id":3488993,"date":"2026-03-31T14:23:48","date_gmt":"2026-03-31T14:23:48","guid":{"rendered":"https:\/\/techingeek.com\/index.php\/2026\/03\/31\/roku-introduces-an-independent-application-for-howdy-its-streaming-service-priced-at-2-99\/"},"modified":"2026-03-31T14:23:48","modified_gmt":"2026-03-31T14:23:48","slug":"roku-introduces-an-independent-application-for-howdy-its-streaming-service-priced-at-2-99","status":"publish","type":"post","link":"https:\/\/techingeek.com\/index.php\/2026\/03\/31\/roku-introduces-an-independent-application-for-howdy-its-streaming-service-priced-at-2-99\/","title":{"rendered":"Roku introduces an independent application for Howdy, its streaming service priced at $2.99."},"content":{"rendered":"
<\/div>\n

On Tuesday, Roku revealed it is debuting a standalone mobile application for Howdy, its newly introduced ad-free streaming platform that is priced at $2.99 monthly. The app is accessible on both iOS and Android in the United States.<\/p>\n

Introduced in August 2025, Howdy boasts a catalog of almost 10,000 hours of material from Roku\u2019s partners, such as Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, alongside select Roku Original offerings.<\/p>\n

The catalog includes titles like \u201cA Haunting in Venice,\u201d \u201cIce Age,\u201d \u201cWeeds,\u201d and \u201cKids in the Hall,\u201d in addition to romantic comedies, medical dramas, \u201990s comedies, classics, and more.<\/p>\n

With this app, Roku claims that subscribers can access Howdy\u2019s content library while on the move.<\/p>\n

Costing $2.99 per month, Howdy is presently the least expensive ad-free streaming service available. At its launch, Roku indicated that Howdy was intended to enhance, rather than compete with, premium services.<\/p>\n

\u201cIn a time when many things are becoming pricier, Howdy is aimed at making premium, ad-free streaming more economical and reachable for all audiences,\u201d stated Gil Fuchsberg, president of Subscriptions, Partnerships and Corporate Development at Roku, in a press release. \u201cThe launch of the Howdy mobile app on iOS and Android allows us to expand the service beyond the Roku platform, delivering Howdy\u2019s exclusive value and quality entertainment to an even larger audience.\u201d<\/p>\n

The introduction of the app follows a week after Roku announced that Howdy was available on Amazon\u2019s Prime Video. This announcement signified the first expansion of the new streaming service beyond the Roku ecosystem. Last year, Roku and Amazon entered into a significant agreement to share advertising data for their connected TVs.<\/p>\n

\n
\n

Techcrunch event<\/p>\n

\n

\n\t\t\t\t\t\t\t\t\tSan Francisco, CA<\/span>
\n\t\t\t\t\t\t\t\t\t\t\t\t\t|<\/span>
\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

Roku\u2019s rollout of Howdy occurred two months after the firm invested $185 million to acquire Frndly TV, a streaming service that features live television, on-demand video, and cloud-based DVR.<\/p>\n

Howdy also integrates with The Roku Channel, the firm\u2019s free, ad-supported (FAST) streaming service. The Roku Channel is the leading FAST service, surpassing competitors Tubi and Pluto TV. More than 125 million users engage with the platform daily, according to Roku.<\/p>\n

Last month, Roku disclosed its 2025 fourth-quarter earnings, reporting a net income of $80.5 million. The company also announced plans to introduce new streaming bundles.<\/p>\n","protected":false},"excerpt":{"rendered":"

<\/div>\n

On Tuesday, Roku revealed it is debuting a standalone mobile application for Howdy, its newly introduced ad-free streaming platform that is priced at $2.99 monthly. The app is accessible on both iOS and Android in the United States.<\/p>\n

Introduced in August 2025, Howdy boasts a catalog of almost 10,000 hours of material from Roku\u2019s partners, such as Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, alongside select Roku Original offerings.<\/p>\n

The catalog includes titles like \u201cA Haunting in Venice,\u201d \u201cIce Age,\u201d \u201cWeeds,\u201d and \u201cKids in the Hall,\u201d in addition to romantic comedies, medical dramas, \u201990s comedies, classics, and more.<\/p>\n

With this app, Roku claims that subscribers can access Howdy\u2019s content library while on the move.<\/p>\n

Costing $2.99 per month, Howdy is presently the least expensive ad-free streaming service available. At its launch, Roku indicated that Howdy was intended to enhance, rather than compete with, premium services.<\/p>\n

\u201cIn a time when many things are becoming pricier, Howdy is aimed at making premium, ad-free streaming more economical and reachable for all audiences,\u201d stated Gil Fuchsberg, president of Subscriptions, Partnerships and Corporate Development at Roku, in a press release. \u201cThe launch of the Howdy mobile app on iOS and Android allows us to expand the service beyond the Roku platform, delivering Howdy\u2019s exclusive value and quality entertainment to an even larger audience.\u201d<\/p>\n

The introduction of the app follows a week after Roku announced that Howdy was available on Amazon\u2019s Prime Video. This announcement signified the first expansion of the new streaming service beyond the Roku ecosystem. Last year, Roku and Amazon entered into a significant agreement to share advertising data for their connected TVs.<\/p>\n

\n
\n

Techcrunch event<\/p>\n

\n

\n\t\t\t\t\t\t\t\t\tSan Francisco, CA<\/span>
\n\t\t\t\t\t\t\t\t\t\t\t\t\t|<\/span>
\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

Roku\u2019s rollout of Howdy occurred two months after the firm invested $185 million to acquire Frndly TV, a streaming service that features live television, on-demand video, and cloud-based DVR.<\/p>\n

Howdy also integrates with The Roku Channel, the firm\u2019s free, ad-supported (FAST) streaming service. The Roku Channel is the leading FAST service, surpassing competitors Tubi and Pluto TV. More than 125 million users engage with the platform daily, according to Roku.<\/p>\n

Last month, Roku disclosed its 2025 fourth-quarter earnings, reporting a net income of $80.5 million. The company also announced plans to introduce new streaming bundles.<\/p>\n","protected":false},"author":2,"featured_media":3488994,"comment_status":"open","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3488993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts\/3488993"}],"collection":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/comments?post=3488993"}],"version-history":[{"count":0,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts\/3488993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/media\/3488994"}],"wp:attachment":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/media?parent=3488993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/categories?post=3488993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/tags?post=3488993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}