{"id":3489739,"date":"2026-04-30T15:55:28","date_gmt":"2026-04-30T15:55:28","guid":{"rendered":"https:\/\/techingeek.com\/index.php\/2026\/04\/30\/uber-partners-with-hertz-to-service-power-and-repair-its-lucid-motors-robotaxis\/"},"modified":"2026-04-30T15:55:28","modified_gmt":"2026-04-30T15:55:28","slug":"uber-partners-with-hertz-to-service-power-and-repair-its-lucid-motors-robotaxis","status":"publish","type":"post","link":"https:\/\/techingeek.com\/index.php\/2026\/04\/30\/uber-partners-with-hertz-to-service-power-and-repair-its-lucid-motors-robotaxis\/","title":{"rendered":"Uber partners with Hertz to service, power, and repair its Lucid Motors robotaxis"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/techingeek.com\/wp-content\/uploads\/2026\/05\/uber-partners-with-hertz-to-service-power-and-repair-its-lucid-motors-robotaxis.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Uber\u2019s upcoming luxury robotaxi initiative in partnership with Lucid Motors and Nuro is gaining a fourth collaborator: Hertz.<\/p>\n<p class=\"wp-block-paragraph\">The firms declared on Thursday that Hertz will manage \u201cdaily vehicle asset operations, encompassing charging, upkeep, repairs, sanitation, and depot personnel.\u201d The service, revealed last year, is expected to debut by the close of 2026 in the San Francisco Bay Area, utilizing Lucid\u2019s Gravity SUVs alongside Nuro\u2019s autonomous technology.<\/p>\n<p class=\"wp-block-paragraph\">Hertz is overseeing these responsibilities through a newly formed subsidiary named Oro Mobility, which the rental business claims will \u201coffer integrated fleet management services across a variety of mobility sectors.\u201d<\/p>\n<p class=\"wp-block-paragraph\">\u201cAs the sector shifts from privately owned vehicles to commercially operated driver-assisted and autonomous fleets, Oro seeks to address a significant orchestration and operations void,\u201d the Hertz press statement indicates.<\/p>\n<p class=\"wp-block-paragraph\">This isn\u2019t Hertz&#8217;s initial foray into new mobility trends, as the company underwent a bankruptcy restructuring in 2020.<\/p>\n<p class=\"wp-block-paragraph\">In 2021, the firm made headlines by announcing its acquisition of 100,000 EVs from Tesla, a move that contributed to Elon Musk\u2019s automaker achieving a $1 trillion valuation for the first time (and aided Hertz\u2019s recovery image post-bankruptcy). Hertz also disclosed plans in 2022 to procure up to\u00a0175,000 EVs from General Motors, along with another 65,000 from Polestar.<\/p>\n<p class=\"wp-block-paragraph\">However, none of those agreements were fully executed, and Hertz initiated a fire sale of the EVs it <em>had <\/em>acquired in early 2024. This decision was partly due to unexpectedly high maintenance costs from Uber drivers renting the EVs, in addition to Tesla reducing prices to combat competition and enhance sales.<\/p>\n<div class=\"wp-block-techcrunch-inline-cta\">\n<div class=\"inline-cta__wrapper\">\n<p>Techcrunch event<\/p>\n<div class=\"inline-cta__content\">\n<p>\n\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__location\">San Francisco, CA<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__separator\">|<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__date\">October 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">Establishing a fleet management and operations division should align more closely with Hertz\u2019s core strengths as a car rental behemoth. Rivals like Avis are already engaging in similar operations for Waymo. With robotaxi ventures appearing eager to utilize third parties for managing this aspect, Hertz has the potential to create a profitable business with Oro.<\/p>\n<p class=\"wp-block-paragraph\">In this context, Hertz and Uber announced on Thursday that they will \u201cinvestigate expansion possibilities in 2027.\u201d Uber has partnerships with numerous autonomous vehicle firms globally and plans to order at least 35,000 robotaxi-ready vehicles from Lucid Motors in the forthcoming years. It is starting with 10,000 Gravity SUVs and has recently expressed intentions to acquire another 25,000 EVs from Lucid Motors based on its forthcoming mid-sized platform. (Uber also currently holds over 11% of Lucid Motors due to investments made alongside the vehicle orders.)<\/p>\n<\/div>\n<p><em>When you buy through links in our articles, we might earn a small commission. This does not impact our editorial autonomy.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/techingeek.com\/wp-content\/uploads\/2026\/05\/uber-partners-with-hertz-to-service-power-and-repair-its-lucid-motors-robotaxis.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Uber\u2019s upcoming luxury robotaxi initiative in partnership with Lucid Motors and Nuro is gaining a fourth collaborator: Hertz.<\/p>\n<p class=\"wp-block-paragraph\">The firms declared on Thursday that Hertz will manage \u201cdaily vehicle asset operations, encompassing charging, upkeep, repairs, sanitation, and depot personnel.\u201d The service, revealed last year, is expected to debut by the close of 2026 in the San Francisco Bay Area, utilizing Lucid\u2019s Gravity SUVs alongside Nuro\u2019s autonomous technology.<\/p>\n<p class=\"wp-block-paragraph\">Hertz is overseeing these responsibilities through a newly formed subsidiary named Oro Mobility, which the rental business claims will \u201coffer integrated fleet management services across a variety of mobility sectors.\u201d<\/p>\n<p class=\"wp-block-paragraph\">\u201cAs the sector shifts from privately owned vehicles to commercially operated driver-assisted and autonomous fleets, Oro seeks to address a significant orchestration and operations void,\u201d the Hertz press statement indicates.<\/p>\n<p class=\"wp-block-paragraph\">This isn\u2019t Hertz&#8217;s initial foray into new mobility trends, as the company underwent a bankruptcy restructuring in 2020.<\/p>\n<p class=\"wp-block-paragraph\">In 2021, the firm made headlines by announcing its acquisition of 100,000 EVs from Tesla, a move that contributed to Elon Musk\u2019s automaker achieving a $1 trillion valuation for the first time (and aided Hertz\u2019s recovery image post-bankruptcy). Hertz also disclosed plans in 2022 to procure up to\u00a0175,000 EVs from General Motors, along with another 65,000 from Polestar.<\/p>\n<p class=\"wp-block-paragraph\">However, none of those agreements were fully executed, and Hertz initiated a fire sale of the EVs it <em>had <\/em>acquired in early 2024. This decision was partly due to unexpectedly high maintenance costs from Uber drivers renting the EVs, in addition to Tesla reducing prices to combat competition and enhance sales.<\/p>\n<div class=\"wp-block-techcrunch-inline-cta\">\n<div class=\"inline-cta__wrapper\">\n<p>Techcrunch event<\/p>\n<div class=\"inline-cta__content\">\n<p>\n\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__location\">San Francisco, CA<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__separator\">|<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__date\">October 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">Establishing a fleet management and operations division should align more closely with Hertz\u2019s core strengths as a car rental behemoth. Rivals like Avis are already engaging in similar operations for Waymo. With robotaxi ventures appearing eager to utilize third parties for managing this aspect, Hertz has the potential to create a profitable business with Oro.<\/p>\n<p class=\"wp-block-paragraph\">In this context, Hertz and Uber announced on Thursday that they will \u201cinvestigate expansion possibilities in 2027.\u201d Uber has partnerships with numerous autonomous vehicle firms globally and plans to order at least 35,000 robotaxi-ready vehicles from Lucid Motors in the forthcoming years. It is starting with 10,000 Gravity SUVs and has recently expressed intentions to acquire another 25,000 EVs from Lucid Motors based on its forthcoming mid-sized platform. (Uber also currently holds over 11% of Lucid Motors due to investments made alongside the vehicle orders.)<\/p>\n<\/div>\n<p><em>When you buy through links in our articles, we might earn a small commission. This does not impact our editorial autonomy.<\/em><\/p>\n","protected":false},"author":2,"featured_media":3489740,"comment_status":"open","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3489739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts\/3489739"}],"collection":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/comments?post=3489739"}],"version-history":[{"count":0,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts\/3489739\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/media\/3489740"}],"wp:attachment":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/media?parent=3489739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/categories?post=3489739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/tags?post=3489739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}