{"id":3489844,"date":"2026-05-08T18:25:29","date_gmt":"2026-05-08T18:25:29","guid":{"rendered":"https:\/\/techingeek.com\/index.php\/2026\/05\/08\/porsche-closes-e-bike-battery-and-software-divisions-as-part-of-corporate-restructuring\/"},"modified":"2026-05-08T18:25:29","modified_gmt":"2026-05-08T18:25:29","slug":"porsche-closes-e-bike-battery-and-software-divisions-as-part-of-corporate-restructuring","status":"publish","type":"post","link":"https:\/\/techingeek.com\/index.php\/2026\/05\/08\/porsche-closes-e-bike-battery-and-software-divisions-as-part-of-corporate-restructuring\/","title":{"rendered":"Porsche closes e-bike, battery, and software divisions as part of corporate restructuring."},"content":{"rendered":"
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Porsche is shutting down three of its subsidiaries as it deals with decreasing sales and profit margins, the German automotive company revealed on Friday.<\/p>\n

Cellforce Group, Porsche’s battery subsidiary, is likely the most notable loss. The division had already undergone a \u201crealignment\u201d in August after Porsche abandoned plans to produce its own batteries, leading Cellforce to become a research and development entity. Now, Porsche states that it is adopting a \u201ctechnology-open powertrain strategy\u201d\u2014corporate jargon suggesting the company will depend more on external partners for its battery needs.<\/p>\n

Porsche eBike Performance, which created e-bike drive systems, alongside Cetitec, a networking software subsidiary serving both Porsche and the broader Volkswagen Group, will also be closed.<\/p>\n

Over 500 employees working at the three subsidiaries will be displaced.<\/p>\n

\u201cWe need to concentrate on our core business,\u201d stated Porsche CEO and Executive Chair Michael Leiters. \u201cThis is the crucial basis for a successful strategic realignment. This compels us to implement difficult cuts \u2014 including our subsidiaries.\u201d<\/p>\n

Leiters, who took on the role of CEO earlier this year, first communicated this message in March when the company disclosed plans for business realignment. \u201cWe will comprehensively reposition Porsche, making the company leaner, faster, and the products even more appealing,\u201d he noted at that time.<\/p>\n

Since then, Porsche has disengaged from several ventures, including an agreement made in April to offload its equity shares in Bugatti Rimac and Rimac Group to a consortium led by the New York-based investment firm HOF Capital.<\/p>\n

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Techcrunch event<\/p>\n

\n

\n\t\t\t\t\t\t\t\t\tSan Francisco, CA<\/span>
\n\t\t\t\t\t\t\t\t\t\t\t\t\t|<\/span>
\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

Porsche’s electrification initiatives began robustly with the Taycan in 2019, but the firm soon encountered challenges in creating subsequent EVs. The Macan Electric was postponed by nearly two years due to lagging software development within Volkswagen’s Cariad division.<\/p>\n

The complete company has experienced falling sales in significant markets, such as North America, where sales dropped by 11%, and China, where deliveries fell by 21% in the first quarter of this year. European sales also declined by 18%, although they increased slightly in Germany.<\/p>\n

Porsche has attributed its difficulties to EV adoption, but the company\u2019s ongoing poor performance in China, where electric vehicles now represent more than half the market, indicates that consumer acceptance of EVs may not be the actual issue.<\/p>\n

The closure of Cellforce signifies the shifting fortunes of Porsche’s EV initiative. The German automaker initially established the subsidiary to design and manufacture batteries that would set its EVs apart from competitors.<\/p>\n

\u201cThe battery cell is the combustion chamber of the future,\u201d stated Oliver Blume in 2022 when he led Porsche\u2019s executive board.<\/p>\n

After facing delays in EV development, Porsche has redirected many of its new vehicle initiatives toward revitalizing some of its internal combustion platforms, which were meant to represent a smaller portion of sales by 2030. Nonetheless, the company still plans to introduce new EVs, and will soon phase out the gasoline-powered version of the Porsche Macan. An all-electric variant of the Cayenne, along with several variations, is expected to be launched this year.<\/p>\n<\/div>\n

When you buy through links in our articles, we may receive a small commission. This doesn\u2019t impact our editorial independence.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

<\/div>\n
\n

Porsche is shutting down three of its subsidiaries as it deals with decreasing sales and profit margins, the German automotive company revealed on Friday.<\/p>\n

Cellforce Group, Porsche’s battery subsidiary, is likely the most notable loss. The division had already undergone a \u201crealignment\u201d in August after Porsche abandoned plans to produce its own batteries, leading Cellforce to become a research and development entity. Now, Porsche states that it is adopting a \u201ctechnology-open powertrain strategy\u201d\u2014corporate jargon suggesting the company will depend more on external partners for its battery needs.<\/p>\n

Porsche eBike Performance, which created e-bike drive systems, alongside Cetitec, a networking software subsidiary serving both Porsche and the broader Volkswagen Group, will also be closed.<\/p>\n

Over 500 employees working at the three subsidiaries will be displaced.<\/p>\n

\u201cWe need to concentrate on our core business,\u201d stated Porsche CEO and Executive Chair Michael Leiters. \u201cThis is the crucial basis for a successful strategic realignment. This compels us to implement difficult cuts \u2014 including our subsidiaries.\u201d<\/p>\n

Leiters, who took on the role of CEO earlier this year, first communicated this message in March when the company disclosed plans for business realignment. \u201cWe will comprehensively reposition Porsche, making the company leaner, faster, and the products even more appealing,\u201d he noted at that time.<\/p>\n

Since then, Porsche has disengaged from several ventures, including an agreement made in April to offload its equity shares in Bugatti Rimac and Rimac Group to a consortium led by the New York-based investment firm HOF Capital.<\/p>\n

\n
\n

Techcrunch event<\/p>\n

\n

\n\t\t\t\t\t\t\t\t\tSan Francisco, CA<\/span>
\n\t\t\t\t\t\t\t\t\t\t\t\t\t|<\/span>
\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

Porsche’s electrification initiatives began robustly with the Taycan in 2019, but the firm soon encountered challenges in creating subsequent EVs. The Macan Electric was postponed by nearly two years due to lagging software development within Volkswagen’s Cariad division.<\/p>\n

The complete company has experienced falling sales in significant markets, such as North America, where sales dropped by 11%, and China, where deliveries fell by 21% in the first quarter of this year. European sales also declined by 18%, although they increased slightly in Germany.<\/p>\n

Porsche has attributed its difficulties to EV adoption, but the company\u2019s ongoing poor performance in China, where electric vehicles now represent more than half the market, indicates that consumer acceptance of EVs may not be the actual issue.<\/p>\n

The closure of Cellforce signifies the shifting fortunes of Porsche’s EV initiative. The German automaker initially established the subsidiary to design and manufacture batteries that would set its EVs apart from competitors.<\/p>\n

\u201cThe battery cell is the combustion chamber of the future,\u201d stated Oliver Blume in 2022 when he led Porsche\u2019s executive board.<\/p>\n

After facing delays in EV development, Porsche has redirected many of its new vehicle initiatives toward revitalizing some of its internal combustion platforms, which were meant to represent a smaller portion of sales by 2030. Nonetheless, the company still plans to introduce new EVs, and will soon phase out the gasoline-powered version of the Porsche Macan. An all-electric variant of the Cayenne, along with several variations, is expected to be launched this year.<\/p>\n<\/div>\n

When you buy through links in our articles, we may receive a small commission. This doesn\u2019t impact our editorial independence.<\/em><\/p>\n","protected":false},"author":2,"featured_media":3489845,"comment_status":"open","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3489844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts\/3489844"}],"collection":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/comments?post=3489844"}],"version-history":[{"count":0,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts\/3489844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/media\/3489845"}],"wp:attachment":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/media?parent=3489844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/categories?post=3489844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/tags?post=3489844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}