{"id":3490184,"date":"2026-06-24T00:30:00","date_gmt":"2026-06-24T00:30:00","guid":{"rendered":"https:\/\/techingeek.com\/index.php\/2026\/06\/24\/flipkart-supported-by-walmart-accelerates-its-quick-commerce-efforts-as-amazon-enhances-its-presence-in-india\/"},"modified":"2026-06-24T00:30:00","modified_gmt":"2026-06-24T00:30:00","slug":"flipkart-supported-by-walmart-accelerates-its-quick-commerce-efforts-as-amazon-enhances-its-presence-in-india","status":"publish","type":"post","link":"https:\/\/techingeek.com\/index.php\/2026\/06\/24\/flipkart-supported-by-walmart-accelerates-its-quick-commerce-efforts-as-amazon-enhances-its-presence-in-india\/","title":{"rendered":"Flipkart, supported by Walmart, accelerates its quick-commerce efforts as Amazon enhances its presence in India."},"content":{"rendered":"
<\/div>\n
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As rapid commerce emerges as India\u2019s upcoming e-commerce showdown, Walmart-supported Flipkart announced on Wednesday that its Minutes service has established a network of 1,000 micro-fulfillment centers \u2014 compact, strategically placed warehouses aimed at enabling deliveries within minutes \u2014 in under two years since its inception, a landmark that Amazon is also pursuing as it grows its fast-delivery operations in the South Asian region.<\/p>\n

Flipkart mentioned its intention to increase the network to 1,500 micro-fulfillment centers by the close of 2026, a swift expansion that would further solidify its standing in India\u2019s highly competitive rapid-commerce market, where Blinkit, Zepto, Swiggy Instamart, and Amazon are competing to enhance infrastructure and attract customers.<\/p>\n

Considering current store quantities and declared expansion strategies, Flipkart may become India\u2019s second-largest rapid-commerce network by the number of micro-fulfillment centers, trailing Blinkit, which operates 2,243 such facilities, as noted in a recent report by Jefferies. Competitors Zepto and Swiggy Instamart are similarly broadening their networks.<\/p>\n

India has surfaced as one of the fastest-growing rapid-commerce arenas globally, with enterprises hurriedly constructing networks capable of delivering a variety of items from groceries and beauty products to electronics in mere minutes. Blinkit, under the food-delivery giant Eternal, holds the top position, while Zepto, Swiggy Instamart, Flipkart, and Amazon are significantly investing to broaden their presence and gain clientele.<\/p>\n

The competition has escalated recently as Amazon hastens the launch of Amazon Now, which is now operational in over 15 cities and runs more than 500 micro-fulfillment centers. The company has plans to extend the service to 100 cities with over 1,000 micro-fulfillment centers while diversifying its product range beyond groceries, incorporating categories like clothing, electronics, and home goods.<\/p>\n

The change is also reflected in consumer behavior on Flipkart Minutes, which started in August 2024. Demand is increasingly originating from sectors such as electronics, beauty, and personal care, rather than solely groceries, Kunal Gupta, head of Flipkart Minutes, informed TechCrunch. Orders on the platform have surged about 400% year-over-year, along with a 20% increase in customer retention year-over-year, he noted. Both statistics are from the company and could not be independently verified.<\/p>\n

\u201cWhat started as a solution for everyday essentials has transformed into a fundamentally new shopping behavior for millions of Indians,\u201d Gupta explained. \u201cCustomers are not only ordering more; they are ordering differently.\u201d<\/p>\n

Flipkart announced it has brought Minutes to over 130 cities and 8,000 postal codes, with growth increasingly emerging from smaller cities beyond India\u2019s major urban centers. These markets experienced more than 4,000% growth compared to a year ago, supported by its expansion into 90 new cities, according to the company.<\/p>\n

Gupta indicated that the trend is evident in the speed at which newly launched markets are developing. He mentioned cities like Patna, Guwahati, and Siliguri as examples where new locations are scaling up quicker than anticipated, and highlighted Lucknow as one of the best-performing markets for Flipkart Minutes, despite not yet fully covering the entire city with its network.<\/p>\n

Amazon is also placing its bets on demand outside of India\u2019s largest urban areas. The company told TechCrunch that 70% of new Prime members come from smaller markets and it is on track to double its Prime membership base from 2023 levels by year-end. Amazon added that everyday essentials now represent one in every two units shipped on Amazon.in, with Amazon Now enhancing shopping frequency among customers.<\/p>\n

Gupta stated to TechCrunch that Flipkart is observing customers utilizing Minutes alongside its primary e-commerce platform rather than as a substitute, leading to more frequent purchases and assisting in the expansion into categories such as fresh produce and daily necessities. The company reported a 30% year-over-year increase in average order values for fruits and vegetables.<\/p>\n

Flipkart, Gupta detailed, intends to persist in launching between 75 and 100 micro-fulfillment centers monthly while further extending into additional cities across the nation.<\/p>\n

The swift expansion by Flipkart and Amazon highlights how India has become a testing ground for the next stage of e-commerce, with corporations racing to evolve rapid commerce from a grocery-delivery service into a more comprehensive shopping platform. The country already boasts over 5,500 dark stores, per Bernstein, and industry analysts predict that number will reach approximately 7,500 by 2030 as businesses extend into smaller cities and broaden their product ranges.<\/p>\n

\u201cWe will keep expanding rapidly, will not pause after 1,000 stores, and we are going all in,\u201d Gupta confirmed.<\/p>\n<\/div>\n

When you make purchases through links in our articles, we may receive a small commission. This does not influence our editorial independence.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

<\/div>\n
\n

As rapid commerce emerges as India\u2019s upcoming e-commerce showdown, Walmart-supported Flipkart announced on Wednesday that its Minutes service has established a network of 1,000 micro-fulfillment centers \u2014 compact, strategically placed warehouses aimed at enabling deliveries within minutes \u2014 in under two years since its inception, a landmark that Amazon is also pursuing as it grows its fast-delivery operations in the South Asian region.<\/p>\n

Flipkart mentioned its intention to increase the network to 1,500 micro-fulfillment centers by the close of 2026, a swift expansion that would further solidify its standing in India\u2019s highly competitive rapid-commerce market, where Blinkit, Zepto, Swiggy Instamart, and Amazon are competing to enhance infrastructure and attract customers.<\/p>\n

Considering current store quantities and declared expansion strategies, Flipkart may become India\u2019s second-largest rapid-commerce network by the number of micro-fulfillment centers, trailing Blinkit, which operates 2,243 such facilities, as noted in a recent report by Jefferies. Competitors Zepto and Swiggy Instamart are similarly broadening their networks.<\/p>\n

India has surfaced as one of the fastest-growing rapid-commerce arenas globally, with enterprises hurriedly constructing networks capable of delivering a variety of items from groceries and beauty products to electronics in mere minutes. Blinkit, under the food-delivery giant Eternal, holds the top position, while Zepto, Swiggy Instamart, Flipkart, and Amazon are significantly investing to broaden their presence and gain clientele.<\/p>\n

The competition has escalated recently as Amazon hastens the launch of Amazon Now, which is now operational in over 15 cities and runs more than 500 micro-fulfillment centers. The company has plans to extend the service to 100 cities with over 1,000 micro-fulfillment centers while diversifying its product range beyond groceries, incorporating categories like clothing, electronics, and home goods.<\/p>\n

The change is also reflected in consumer behavior on Flipkart Minutes, which started in August 2024. Demand is increasingly originating from sectors such as electronics, beauty, and personal care, rather than solely groceries, Kunal Gupta, head of Flipkart Minutes, informed TechCrunch. Orders on the platform have surged about 400% year-over-year, along with a 20% increase in customer retention year-over-year, he noted. Both statistics are from the company and could not be independently verified.<\/p>\n

\u201cWhat started as a solution for everyday essentials has transformed into a fundamentally new shopping behavior for millions of Indians,\u201d Gupta explained. \u201cCustomers are not only ordering more; they are ordering differently.\u201d<\/p>\n

Flipkart announced it has brought Minutes to over 130 cities and 8,000 postal codes, with growth increasingly emerging from smaller cities beyond India\u2019s major urban centers. These markets experienced more than 4,000% growth compared to a year ago, supported by its expansion into 90 new cities, according to the company.<\/p>\n

Gupta indicated that the trend is evident in the speed at which newly launched markets are developing. He mentioned cities like Patna, Guwahati, and Siliguri as examples where new locations are scaling up quicker than anticipated, and highlighted Lucknow as one of the best-performing markets for Flipkart Minutes, despite not yet fully covering the entire city with its network.<\/p>\n

Amazon is also placing its bets on demand outside of India\u2019s largest urban areas. The company told TechCrunch that 70% of new Prime members come from smaller markets and it is on track to double its Prime membership base from 2023 levels by year-end. Amazon added that everyday essentials now represent one in every two units shipped on Amazon.in, with Amazon Now enhancing shopping frequency among customers.<\/p>\n

Gupta stated to TechCrunch that Flipkart is observing customers utilizing Minutes alongside its primary e-commerce platform rather than as a substitute, leading to more frequent purchases and assisting in the expansion into categories such as fresh produce and daily necessities. The company reported a 30% year-over-year increase in average order values for fruits and vegetables.<\/p>\n

Flipkart, Gupta detailed, intends to persist in launching between 75 and 100 micro-fulfillment centers monthly while further extending into additional cities across the nation.<\/p>\n

The swift expansion by Flipkart and Amazon highlights how India has become a testing ground for the next stage of e-commerce, with corporations racing to evolve rapid commerce from a grocery-delivery service into a more comprehensive shopping platform. The country already boasts over 5,500 dark stores, per Bernstein, and industry analysts predict that number will reach approximately 7,500 by 2030 as businesses extend into smaller cities and broaden their product ranges.<\/p>\n

\u201cWe will keep expanding rapidly, will not pause after 1,000 stores, and we are going all in,\u201d Gupta confirmed.<\/p>\n<\/div>\n

When you make purchases through links in our articles, we may receive a small commission. This does not influence our editorial independence.<\/em><\/p>\n","protected":false},"author":2,"featured_media":3490185,"comment_status":"open","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3490184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts\/3490184"}],"collection":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/comments?post=3490184"}],"version-history":[{"count":0,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts\/3490184\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/media\/3490185"}],"wp:attachment":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/media?parent=3490184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/categories?post=3490184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/tags?post=3490184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}