{"id":3490915,"date":"2026-07-15T17:53:32","date_gmt":"2026-07-15T17:53:32","guid":{"rendered":"https:\/\/techingeek.com\/index.php\/2026\/07\/15\/phone-manufacturer-oneplus-allegedly-intends-to-scale-back-its-operations-in-the-us-and-europe\/"},"modified":"2026-07-15T17:53:32","modified_gmt":"2026-07-15T17:53:32","slug":"phone-manufacturer-oneplus-allegedly-intends-to-scale-back-its-operations-in-the-us-and-europe","status":"publish","type":"post","link":"https:\/\/techingeek.com\/index.php\/2026\/07\/15\/phone-manufacturer-oneplus-allegedly-intends-to-scale-back-its-operations-in-the-us-and-europe\/","title":{"rendered":"Phone manufacturer OnePlus allegedly intends to scale back its operations in the US and Europe."},"content":{"rendered":"
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In light of increasing prices for consumer electronics and sluggish demand for fresh acquisitions, Android smartphone manufacturer OnePlus is set to cease its operations in the U.S. and Europe this week, as per a Bloomberg report.<\/p>\n

The article referenced a source indicating that OnePlus\u2019 closure of its U.S. and European outlets is part of a corporate restructuring at parent company Oppo. It also highlighted that OnePlus will be terminating its operations in India, which is one of its largest markets beyond China.<\/p>\n

Established by Pete Lau and Carl Pei in 2013, OnePlus aimed to create budget-friendly Android devices for tech aficionados. As time progressed, the brand broadened its product line, leading to a surge in global demand for its offerings. Pei exited the company in 2020 to launch Nothing. As the prices of the company’s flagship devices rose, OnePlus also explored more budget-friendly options with its Nord series.<\/p>\n

Research firms such as IDC and Counterpoint have forecasted that smartphone shipments are expected to drop by over 13% in 2026, attributed to a restricted supply of memory chips referred to as RAMageddon.<\/p>\n

According to a report by Counterpoint, Oppo experienced a year-over-year decline in shipments in double digits during the second quarter of 2026. The report noted that the company encountered \u201csoftness across most of its key markets\u201d due to diminished demand.<\/p>\n

The company intends to keep OnePlus operational in China and to market Realme smartphones internationally in regions like the Nordic area, where it has seen success, according to the Bloomberg report.<\/p>\n","protected":false},"excerpt":{"rendered":"

<\/div>\n

In light of increasing prices for consumer electronics and sluggish demand for fresh acquisitions, Android smartphone manufacturer OnePlus is set to cease its operations in the U.S. and Europe this week, as per a Bloomberg report.<\/p>\n

The article referenced a source indicating that OnePlus\u2019 closure of its U.S. and European outlets is part of a corporate restructuring at parent company Oppo. It also highlighted that OnePlus will be terminating its operations in India, which is one of its largest markets beyond China.<\/p>\n

Established by Pete Lau and Carl Pei in 2013, OnePlus aimed to create budget-friendly Android devices for tech aficionados. As time progressed, the brand broadened its product line, leading to a surge in global demand for its offerings. Pei exited the company in 2020 to launch Nothing. As the prices of the company’s flagship devices rose, OnePlus also explored more budget-friendly options with its Nord series.<\/p>\n

Research firms such as IDC and Counterpoint have forecasted that smartphone shipments are expected to drop by over 13% in 2026, attributed to a restricted supply of memory chips referred to as RAMageddon.<\/p>\n

According to a report by Counterpoint, Oppo experienced a year-over-year decline in shipments in double digits during the second quarter of 2026. The report noted that the company encountered \u201csoftness across most of its key markets\u201d due to diminished demand.<\/p>\n

The company intends to keep OnePlus operational in China and to market Realme smartphones internationally in regions like the Nordic area, where it has seen success, according to the Bloomberg report.<\/p>\n","protected":false},"author":2,"featured_media":3490916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3490915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts\/3490915"}],"collection":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/comments?post=3490915"}],"version-history":[{"count":0,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts\/3490915\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/media\/3490916"}],"wp:attachment":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/media?parent=3490915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/categories?post=3490915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/tags?post=3490915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}