{"id":3491871,"date":"2026-09-23T18:06:27","date_gmt":"2026-09-23T18:06:27","guid":{"rendered":"https:\/\/techingeek.com\/index.php\/2026\/09\/23\/disney-and-hulu-contribute-to-the-increasing-trend-of-streaming-inflation\/"},"modified":"2026-09-23T18:06:27","modified_gmt":"2026-09-23T18:06:27","slug":"disney-and-hulu-contribute-to-the-increasing-trend-of-streaming-inflation","status":"publish","type":"post","link":"https:\/\/techingeek.com\/index.php\/2026\/09\/23\/disney-and-hulu-contribute-to-the-increasing-trend-of-streaming-inflation\/","title":{"rendered":"Disney+ and Hulu contribute to the increasing trend of streaming inflation."},"content":{"rendered":"
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The cost of streaming services is rising again. Disney is the most recent media conglomerate to increase charges for its streaming offerings, contributing to an expanding trend in the sector. These hikes occur approximately a year after Disney’s last significant price adjustment for streaming.<\/p>\n

Disney is boosting the price of its ad-free Disney+ and Hulu bundle to $21.99 monthly, up from $19.99, while each ad-free standalone plan will now be $21.49 per month, an increase from $18.99. Additionally, the company is lifting the fees for its ad-supported Disney+ and Hulu standalone plans to $12.49 each month.\u00a0<\/p>\n

The updated prices are shown on the support page for Disney+. Bloomberg was the origin of the report regarding these modifications.\u00a0<\/p>\n

Disney+ and Hulu are not isolated cases. Streaming services have been gradually raising prices consistently over the past few years. Peacock and Apple TV also implemented price increases in August, while Netflix raised its prices earlier this year.<\/p>\n

Upon its inception in 2019, Disney+’s basic subscription started at $6.99 per month. Since then, the service has incrementally distanced itself from that introductory price as Disney works to make streaming a lucrative segment of its entertainment portfolio.<\/p>\n

The recent price hikes happen as streaming continues to be a vital component of Disney’s overall business. In its third-quarter 2026 financial report, Disney disclosed that revenue from entertainment streaming via Disney+ and Hulu surged 11% to $5.5 billion, propelled by subscriber growth and the effects of previous price adjustments.<\/p>\n

Simultaneously, Disney seems to be investigating new avenues for enhancing its streaming services beyond merely elevating subscription costs.<\/p>\n

Reportedly, the company is considering introducing a free tier for Disney+. This move could position Disney in direct competition with platforms like YouTube and Tubi, which have been capturing an increasing percentage of viewers’ time.<\/p>\n

Earlier this month, Disney+ launched \u201cPlaylists,\u201d a fresh feature aimed at helping users to uncover and continuously engage with selected content.<\/p>\n

On the technology front, Disney is making adjustments too. The company recently appointed Karandeep Anand as its inaugural chief technology officer. Anand previously served as the CEO of Character.AI, a firm Disney had accused of violating its intellectual property rights.<\/p>\n<\/div>\n

When you purchase through links in our articles, we may earn a small commission. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

<\/div>\n
\n

The cost of streaming services is rising again. Disney is the most recent media conglomerate to increase charges for its streaming offerings, contributing to an expanding trend in the sector. These hikes occur approximately a year after Disney’s last significant price adjustment for streaming.<\/p>\n

Disney is boosting the price of its ad-free Disney+ and Hulu bundle to $21.99 monthly, up from $19.99, while each ad-free standalone plan will now be $21.49 per month, an increase from $18.99. Additionally, the company is lifting the fees for its ad-supported Disney+ and Hulu standalone plans to $12.49 each month.\u00a0<\/p>\n

The updated prices are shown on the support page for Disney+. Bloomberg was the origin of the report regarding these modifications.\u00a0<\/p>\n

Disney+ and Hulu are not isolated cases. Streaming services have been gradually raising prices consistently over the past few years. Peacock and Apple TV also implemented price increases in August, while Netflix raised its prices earlier this year.<\/p>\n

Upon its inception in 2019, Disney+’s basic subscription started at $6.99 per month. Since then, the service has incrementally distanced itself from that introductory price as Disney works to make streaming a lucrative segment of its entertainment portfolio.<\/p>\n

The recent price hikes happen as streaming continues to be a vital component of Disney’s overall business. In its third-quarter 2026 financial report, Disney disclosed that revenue from entertainment streaming via Disney+ and Hulu surged 11% to $5.5 billion, propelled by subscriber growth and the effects of previous price adjustments.<\/p>\n

Simultaneously, Disney seems to be investigating new avenues for enhancing its streaming services beyond merely elevating subscription costs.<\/p>\n

Reportedly, the company is considering introducing a free tier for Disney+. This move could position Disney in direct competition with platforms like YouTube and Tubi, which have been capturing an increasing percentage of viewers’ time.<\/p>\n

Earlier this month, Disney+ launched \u201cPlaylists,\u201d a fresh feature aimed at helping users to uncover and continuously engage with selected content.<\/p>\n

On the technology front, Disney is making adjustments too. The company recently appointed Karandeep Anand as its inaugural chief technology officer. Anand previously served as the CEO of Character.AI, a firm Disney had accused of violating its intellectual property rights.<\/p>\n<\/div>\n

When you purchase through links in our articles, we may earn a small commission. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n","protected":false},"author":2,"featured_media":3491872,"comment_status":"open","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3491871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts\/3491871"}],"collection":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/comments?post=3491871"}],"version-history":[{"count":0,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts\/3491871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/media\/3491872"}],"wp:attachment":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/media?parent=3491871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/categories?post=3491871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/tags?post=3491871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}