{"id":3491939,"date":"2026-09-27T01:30:00","date_gmt":"2026-09-27T01:30:00","guid":{"rendered":"https:\/\/techingeek.com\/index.php\/2026\/09\/27\/google-is-experimenting-with-purchases-from-flipkart-which-is-owned-by-walmart-using-gemini-and-ai-mode-in-india\/"},"modified":"2026-09-27T01:30:00","modified_gmt":"2026-09-27T01:30:00","slug":"google-is-experimenting-with-purchases-from-flipkart-which-is-owned-by-walmart-using-gemini-and-ai-mode-in-india","status":"publish","type":"post","link":"https:\/\/techingeek.com\/index.php\/2026\/09\/27\/google-is-experimenting-with-purchases-from-flipkart-which-is-owned-by-walmart-using-gemini-and-ai-mode-in-india\/","title":{"rendered":"Google is experimenting with purchases from Flipkart, which is owned by Walmart, using Gemini and AI Mode in India."},"content":{"rendered":"
<\/div>\n
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Google has initiated trials for shoppers in India to purchase items from Walmart-owned Flipkart directly via Gemini and AI Mode, as the tech giant aims to extend its AI services from product exploration to transactions.<\/p>\n

Participants in the trial are seeing a \u201cBuy\u201d button on select Flipkart product displays within Gemini and Google\u2019s AI Mode, which directs them immediately to a Flipkart checkout process without leaving the AI interface, according to sources familiar with the situation and an encounter observed by TechCrunch.<\/p>\n

The initial trial is restricted to a limited number of users and a small array of products, including smartphones, electronics, and mobile accessories, the sources informed TechCrunch. Other users continue to notice standard product listings from Flipkart in Gemini and AI Mode without the direct purchase option from the AI interface.<\/p>\n

Google is expected to broaden the experience later in October, prior to India\u2019s festive shopping period, as noted by one of the individuals.<\/p>\n

This test emerges as Google and competitors such as OpenAI are integrating commerce functionalities into their AI platforms, working to evolve from merely answering shopping inquiries and suggesting products to taking a more immediate part in online transactions.<\/p>\n

In response to questions regarding the Flipkart trial, a Google representative told TechCrunch that the company is \u201cconstantly evaluating new functionalities and experiences to assist users in discovering and interacting with businesses more seamlessly.\u201d The company regularly conducts trials and lacks additional details to provide, the representative added.<\/p>\n

Google has also been developing technology aimed at facilitating purchases through its AI offerings. Earlier this year, it unveiled the Universal Commerce Protocol (UCP) as an open standard intended to enable AI agents to engage with retailers throughout the shopping process, including checkout. Google mentioned that this technology would permit shoppers to acquire qualifying products via Gemini and AI Mode utilizing a Google-managed checkout experience. The company has since enhanced UCP with more features, including enabling shoppers to transfer items to a retailer\u2019s website to finalize a purchase.<\/p>\n

The Flipkart trial observed by TechCrunch seems distinct from the Google-hosted checkout experience previously showcased by Gemini’s developer. It presents a Flipkart-branded checkout process when a user selects the Buy button. The technology underpinning the trial remains unclear.<\/p>\n

Earlier this month, Google announced that Flipkart was among the vendors collaborating with it to deliver what it refers to as \u201cagentic\u201d shopping experiences to consumers in India, but it did not reveal specifics about the trial or its implementation schedule.<\/p>\n

Importantly, Google has a financial connection with Flipkart \u2014 in addition to its technological alliance with the e-commerce entity. It invested approximately $350 million in the e-commerce firm in 2024 as part of a funding round led by the U.S. retailer, acquiring a minority ownership.<\/p>\n

India, as the second-largest internet market globally with over a billion internet users, witnesses fierce competition between Flipkart and Amazon for online shoppers. This rivalry escalates during the country’s festive period, when e-commerce companies launch some of their most significant sales and promotions of the year.<\/p>\n

Currently, the Buy option does not appear across all retailers showcased by Google\u2019s AI services. In the experience noted by TechCrunch, listings from competitors, including Amazon, appeared alongside Flipkart products but did not provide the option for direct purchase through the AI interface.<\/p>\n

Flipkart did not promptly reply to an email seeking comments.<\/p>\n<\/div>\n

When you make purchases through links in our articles, we may receive a small commission. This does not impact our editorial independence.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

<\/div>\n
\n

Google has initiated trials for shoppers in India to purchase items from Walmart-owned Flipkart directly via Gemini and AI Mode, as the tech giant aims to extend its AI services from product exploration to transactions.<\/p>\n

Participants in the trial are seeing a \u201cBuy\u201d button on select Flipkart product displays within Gemini and Google\u2019s AI Mode, which directs them immediately to a Flipkart checkout process without leaving the AI interface, according to sources familiar with the situation and an encounter observed by TechCrunch.<\/p>\n

The initial trial is restricted to a limited number of users and a small array of products, including smartphones, electronics, and mobile accessories, the sources informed TechCrunch. Other users continue to notice standard product listings from Flipkart in Gemini and AI Mode without the direct purchase option from the AI interface.<\/p>\n

Google is expected to broaden the experience later in October, prior to India\u2019s festive shopping period, as noted by one of the individuals.<\/p>\n

This test emerges as Google and competitors such as OpenAI are integrating commerce functionalities into their AI platforms, working to evolve from merely answering shopping inquiries and suggesting products to taking a more immediate part in online transactions.<\/p>\n

In response to questions regarding the Flipkart trial, a Google representative told TechCrunch that the company is \u201cconstantly evaluating new functionalities and experiences to assist users in discovering and interacting with businesses more seamlessly.\u201d The company regularly conducts trials and lacks additional details to provide, the representative added.<\/p>\n

Google has also been developing technology aimed at facilitating purchases through its AI offerings. Earlier this year, it unveiled the Universal Commerce Protocol (UCP) as an open standard intended to enable AI agents to engage with retailers throughout the shopping process, including checkout. Google mentioned that this technology would permit shoppers to acquire qualifying products via Gemini and AI Mode utilizing a Google-managed checkout experience. The company has since enhanced UCP with more features, including enabling shoppers to transfer items to a retailer\u2019s website to finalize a purchase.<\/p>\n

The Flipkart trial observed by TechCrunch seems distinct from the Google-hosted checkout experience previously showcased by Gemini’s developer. It presents a Flipkart-branded checkout process when a user selects the Buy button. The technology underpinning the trial remains unclear.<\/p>\n

Earlier this month, Google announced that Flipkart was among the vendors collaborating with it to deliver what it refers to as \u201cagentic\u201d shopping experiences to consumers in India, but it did not reveal specifics about the trial or its implementation schedule.<\/p>\n

Importantly, Google has a financial connection with Flipkart \u2014 in addition to its technological alliance with the e-commerce entity. It invested approximately $350 million in the e-commerce firm in 2024 as part of a funding round led by the U.S. retailer, acquiring a minority ownership.<\/p>\n

India, as the second-largest internet market globally with over a billion internet users, witnesses fierce competition between Flipkart and Amazon for online shoppers. This rivalry escalates during the country’s festive period, when e-commerce companies launch some of their most significant sales and promotions of the year.<\/p>\n

Currently, the Buy option does not appear across all retailers showcased by Google\u2019s AI services. In the experience noted by TechCrunch, listings from competitors, including Amazon, appeared alongside Flipkart products but did not provide the option for direct purchase through the AI interface.<\/p>\n

Flipkart did not promptly reply to an email seeking comments.<\/p>\n<\/div>\n

When you make purchases through links in our articles, we may receive a small commission. This does not impact our editorial independence.<\/em><\/p>\n","protected":false},"author":2,"featured_media":3491940,"comment_status":"open","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3491939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts\/3491939"}],"collection":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/comments?post=3491939"}],"version-history":[{"count":0,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/posts\/3491939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/media\/3491940"}],"wp:attachment":[{"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/media?parent=3491939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/categories?post=3491939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techingeek.com\/index.php\/wp-json\/wp\/v2\/tags?post=3491939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}