Threads has surpassed 400 million monthly users, but Meta aims to increase that figure further. With a newly released Threads feature this week, the company is simplifying the process for Threads users to share posts on the app to their Instagram Stories — a strategy that could leverage Instagram’s wider audience to attract more users to Meta’s competitor to X.

On Thursday, the company introduced a new feature allowing you to share a Threads post to your Instagram Story without exiting the Threads app, giving a preview of how the post would appear on your Story directly within the Threads environment.

Previously, the app permitted users to share anyone’s Threads post to their Instagram Story in a manner akin to resharing an Instagram post. It already provided tools for sharing posts to your Instagram Feed or Direct Messages.

Meta’s text-centric app, Threads, debuted in July 2023 and leveraged its connection with Instagram to swiftly grow its initial user base. Users needed to authenticate using their Instagram credentials, which allowed Threads to fill in details like username, bio, photo, verification status, and followers.

With a single tap, users could instantly follow the accounts they were already following on Instagram — while those not yet on Threads would receive a notification that they had been added.

In the subsequent months and years, Meta has relied on its other, larger social networks to keep expanding Threads, including featuring popular Threads posts on Facebook and incorporating a similar carousel of Threads posts for Instagram users. The company also simplified the process for users to cross-post from Instagram and Facebook to Threads, which aided in increasing adoption.

These strategies have proven successful. Data from the market intelligence provider Similarweb indicated last month that Threads is now experiencing more daily usage than Elon Musk’s X on mobile devices. (X still leads on the web, though.) Threads’ overall user numbers have been consistently increasing, with usage doubling from 200 million monthly active users in August 2024 to 400 million monthly users as of August 2025. The company revealed in October that Threads had reached 150 million daily active users as well.