On Wednesday, Snapchat revealed it will hold its inaugural awards ceremony on March 21. Dubbed “The Snappys,” this event aims to honor “the creators shaping culture on Snapchat,” according to the social media powerhouse.

Awards will be presented to creators in categories such as “Spotlight MVP,” “Best Storyteller,” and “Breakout Creator of the Year,” in addition to recognitions spanning fashion, beauty, sports, music, food, and gaming. Other categories include collaboration, comedy, and cultural impact.

“These accolades collectively represent the diverse ways in which creators ignite discussions, foster community, and shape culture on Snapchat,” the company shared in a blog. “The Snappys reinforces Snapchat’s continued dedication to honoring creators not merely as users, but as artists, entertainers, and cultural influencers.”

Snapchat joins other social media platforms in awarding creators. Meta-owned Instagram initiated a new “Ring” award last October to acknowledge creators globally. Instagram went public with the 25 winners, each receiving a custom-designed physical ring by English fashion designer Grace Wales Bonner, in addition to a digital golden ring featured on their Instagram profile.

In November, TikTok introduced its first-ever TikTok Awards show in the U.S. Similar to Snapchat, Instagram distributed category-specific accolades, such as “Creator of the Year,” “Video of the Year,” “Muse of the Year,” “Breakthrough Artist of the Year,” and others. Notably, TikTok has previously conducted awards ceremonies in other nations, including Germany, Mexico, and Korea.

The awards from Snapchat align more closely with those of TikTok, as it will also host a conventional awards show where winners will be announced live. The company states that the event will gather “creators, industry leaders, and special guests.” Among the “special guests” is DJ Khaled, who will be honored with Snapchat’s “Lifetime Achievement Award.”

By launching these awards, Snapchat and its competitors are redefining their roles beyond simple social media applications, establishing themselves as significant participants in the entertainment realm. 

The Snappys will be emceed by comedian and creator Matt Friend and are set to occur at Snap’s headquarters in Santa Monica. Snapchat has indicated it will share further information, including nominee lists, in the upcoming weeks.