Rox, a startup focused on creating autonomous AI agents to enhance sales productivity, has secured a new funding round that values the company at $1.2 billion, as reported by various sources.

This funding round featured a leading investment from returning supporter General Catalyst, two sources indicated. Rox and General Catalyst did not reply to TechCrunch’s inquiry for comments.

At the time of the fundraising, which concluded last year, Rox was anticipated to finish 2025 with an annual recurring revenue (ARR) of $8 million, based on insights from two individuals acquainted with the transaction.

In November 2024, Rox revealed it had secured a cumulative $50 million, comprising a seed round spearheaded by Sequoia and a Series A round led by General Catalyst, with contributions from GV.

Founded in 2024 by Ishan Mukherjee, the former chief growth officer of New Relic, Rox emerged after Mukherjee joined New Relic due to its acquisition of Pixie, a software monitoring startup he co-founded, in 2020.

The startup promotes itself as an intelligent revenue operating system that integrates with a company’s existing software systems—ranging from Salesforce to Zendesk—deploying numerous AI agents. These agents assess existing accounts, investigate potential clients, and refresh CRM software. By centralizing these functions, Rox strives to replace and simplify the multitude of disjointed software tools presently utilized by sales teams.

“Rox’s distinctive AI agent system enhances the CRM experience,” GV investor Dave Munichiello stated in a 2024 blog post when discussing the Series A funding. “These agents work tirelessly behind the scenes to track customer interactions, identify possible threats and opportunities, and even recommend the optimal course of action.”

Rox faces competition across various sectors, including well-established revenue intelligence firms like Gong and Clari, alongside AI sales development platforms such as 11x and Artisan. Additionally, a continuous influx of new AI-native, comprehensive CRM competitors is entering the market, such as Monaco—a startup initiated by Sam Blond, the former president of corporate spending platform Brex—which emerged from stealth mode last month.

Based on Rox’s website, the firm counts Ramp, MongoDB, and New Relic among its clientele.