Apple has purchased MotionVFX, a firm specializing in the creation of plug-ins, templates, and advanced features for Apple’s Final Cut Pro video editing application. The financial details of the transaction remain undisclosed.

“We are incredibly thrilled to announce that MotionVFX is becoming part of the Apple family to further enable creators and editors to excel in their work,” MotionVFX stated in a post on its website. “For more than 15 years, our goal has been to develop top-tier, visually impactful content and effects for video editors. From the outset, our focus has been on quality, user-friendliness, and exceptional design. These principles are also what we respect most in Apple’s offerings, and we are excited to unite our visions.”

Apple, which seldom reveals its acquisitions publicly, did not provide a response to TechCrunch’s inquiry for comment. TechCrunch will revise this article should Apple reply.

Founded in 2009 and based in Warsaw, MotionVFX provides subscription services starting at $29 monthly for access to its professional-level video editing solutions, graphics, and templates. Apple’s acquisition of the company is expected to lead to the integration of MotionVFX’s tools within the tech titan’s offerings.

Moreover, this strategy could enhance Apple’s competitiveness against Adobe Premiere Pro and the entire Adobe Creative Cloud ecosystem.

In January, Apple introduced Creator Studio, a subscription package that gives access to six creative applications along with premium content in iWork applications. The package is priced at $12.99 per month or $129 annually and features access to Final Cut Pro, Logic Pro, and Pixelmator Pro on both Mac and iPad, as well as Motion, Compressor, and MainStage on Mac. It also offers premium content for Keynote, Pages, and Numbers.

Through the acquisition of MotionVFX, Apple aims to draw more subscribers to its Creator Studio package.

In recent years, Apple’s services sector has emerged as one of its most significant growth catalysts. During the last fiscal year, this division represented over 26% of revenue, a remarkable rise compared to the 8.5% reported in 2015.