Apple revealed a range of new products this month, from an economical MacBook to a fresh iPhone. 

The tech titan kicked off the announcements on March 2 with the introduction of the iPhone 17e and the M4 iPad Air. The following day, Apple unveiled the M5 MacBook Air, new models of MacBook Pro, the new M5 Pro and M5 Max chips, along with a new Studio Display and the Studio Display XDR. On March 4, Apple shared details about a more affordable MacBook named the MacBook Neo, which operates on a chip comparable to those in the iPad and iPhone. 

A week and a half later, Apple made an unexpected announcement: the AirPods Max 2, the much-anticipated successor to its luxury headphones released in 2020.

If you couldn’t find the time to review all the new releases, we’ve gathered every announcement for you right here. 

iPhone 17e

Apple introduced the newest variant of its economical iPhone series, the iPhone 17e, priced at $599 and set to launch on March 11. 

This smartphone is equipped with the A19 chip used in the standard iPhone 17. The basic model offers 256 GB of storage, which is double the initial storage capacity of the iPhone 16e. 

A key enhancement in this budget-friendly iPhone is the introduction of MagSafe and Qi2, which facilitate wireless charging at up to 15 W. The camera remains the same 48-megapixel offering as in the iPhone 16e.

The iPhone 17e also includes C1X, which is Apple’s latest cellular modem, reportedly up to 2x quicker than the C1 in the iPhone 16e, and consumes 30% less power than the modem in the iPhone 16 Pro, leading to enhanced battery life.

The smartphone is available in black, white, and a fresh soft pink hue. 

iPad Air M4

Apple revealed the updated iPad Air, now driven by the M4 chip, making it 30% quicker than the M3 iPad Air and 2.3 times more powerful than the M1 model. The device continues to retail at the same price: $599 for the 11-inch variant and $799 for the 13-inch version. There’s a $50 discount for educational customers. 

The iPad Air’s speed enhancements are thanks to an upgraded neural engine and increased memory, enhancing its AI capabilities. 

It also includes an 8-core CPU paired with a 9-core GPU, rendering it a solid choice for gaming or photo editing. Additionally, it boasts 12GB of unified memory, a 50% increase from its predecessor, along with a memory bandwidth reaching up to 120GB/s. Apple claims these improvements allow users to operate AI models more swiftly compared to previous versions.

This device is available in four colors: blue, purple, starlight, and space gray. Storage choices include 128GB, 256GB, 512GB, and 1TB. 

MacBook Pro with M5 Pro and M5 Max

In conjunction with the launch of the new M5 Pro and M5 Max chips, Apple also introduced upgraded MacBook Pro models harnessing the latest technology. Apple states these chips have been tailored specifically for improved performance in handling demanding AI tasks. The new models can tackle AI workloads as much as 4 times quicker than their M4 counterparts.

The M5 Pro and M5 Max chips offer up to 4x faster performance for LLM prompt processing and up to 8x faster performance for AI image generation when compared to the M4 Pro and M4 Max, respectively.

The MacBook Pro boasts read/write speeds that are up to 2x faster than the previous generation, starting with 1TB of storage for the MacBook Pro featuring the M5 Pro chip, and 2TB for the M5 Max version. Battery life can reach up to 24 hours; using a USB-C adapter of 96 W or higher allows users to charge to 50% in just 30 minutes. The laptops are equipped with Thunderbolt 5 and a six-speaker audio system.

The MacBook Pro models with M5 Pro chips start at $2,199 for the 14-inch variant and $2,699 for the 16-inch model, while the versions with M5 Max chips begin at $3,599 and $3,899, available in black or silver. 

M5 MacBook Air

Similar to the new MacBook Pro models, Apple’s latest MacBook Air has been engineered for better AI task management. 

The updated MacBook Air boasts 18 hours of battery life, enhancing performance by six hours compared to the 2020 Intel models. It contains a 12 MP Center Stage camera for video calls, a three-mic setup, and an audio system that supports Spatial Audio and Dolby Atmos. Additionally, it offers two Thunderbolt 4 ports, a MagSafe charging port, and a standard 3.5 mm headphone jack.

The 13-inch MacBook Air is priced starting at $1,099, while the 15-inch variant begins at $1,299. The devices are available in sky blue, midnight, starlight, and silver. The Air now has a base storage of 512GB, doubling the entry capacity of the previous model.

MacBook Neo

Apple launched an affordable, entry-level device named the MacBook Neo, a competitor to Google’s Chromebook. Starting at $599, the MacBook Neo caters to students and casual users whose computing needs do not involve heavy tasks like video editing or 3D rendering.

This 13-inch laptop is offered in four colors: silver, blush, citrus, and indigo. The base model includes 256GB of storage, while the $699 version comes with 512GB and features Touch ID. 

Powered by the A18 Pro chip, which is also found in the iPhone 16 Pro models, this laptop does not utilize the more advanced and expensive M5 chip as the latest MacBook Air does.

The MacBook Neo is equipped with a 1080p FaceTime HD camera and dual microphones, plus speakers on each side delivering Spatial Audio capabilities. The battery life can extend up to 16 hours on a single charge, which can be replenished through either of its two USB-C ports. 

This device incorporates a five-core GPU along with a 16-core Neural Engine, enabling it to perform on-device gaming and AI tasks comparable to recent iPhones.

Additionally, this laptop is considered the most repairable MacBook in approximately fourteen years, as revealed by a teardown conducted by the how-to website iFixit.

AirPods Max 2

The new AirPods Max 2 from Apple retail for $549 and are equipped with active noise cancellation, Apple’s audio-centric H2 chip, live translation support, enhanced audio quality, and additional features. Available colors include midnight, starlight, orange, purple, and blue.

Apple claims the active noise cancellation (ANC) in these new headphones is up to 1.5 times more effective than that of their predecessors. The Adaptive Audio feature allows the headphones to automatically adjust ANC and Transparency settings based on the surrounding environment for optimal listening.

Additionally, the Transparency mode offers a more natural experience, thanks to a newly optimized digital signal-processing algorithm tailored for the H2 chip and the AirPods Max microphone array, ensuring users remain aware of their environment and those nearby.

The headphones also incorporate a Camera Remote function, allowing users to trigger the camera shutter on iPhones or iPads from a distance, along with a Loud Sound Reduction feature to shield users from loud ambient noise while maintaining the sound quality of their listening experience.

Studio Display and Studio Display XDR

Apple launched a new $1,599 Studio Display and a $3,299 Studio Display XDR. These 27-inch displays come with improved cameras and better connectivity options. Both models feature a 12 MP Center Stage camera, which Apple claims enhances image quality, and support for Desk View, which shows both a user’s face and an overhead view of their workspace simultaneously.

The displays include Thunderbolt 5 ports for connecting to peripherals and daisy-chaining up to four monitors (a Thunderbolt 5 Pro cable is included). 

The Studio Display’s 5K Retina screen features over 14 million pixels, 600 nits of brightness, and adheres to the P3 wide-gamut color standard, covering a larger spectrum of visible colors compared to formats like sRGB.

Meanwhile, the Studio Display XDR sports a 5K Retina XDR panel (5120 x 2880 resolution) with a mini-LED backlight and over 2,000 local dimming zones. It can achieve up to 1,000 nits of SDR brightness and 2000 nits of peak HDR brightness, alongside a contrast ratio of 1,000,000:1. It also caters to the Adobe RGB color standard.

M5 Pro and M5 Max chips

These new chips are built around Apple’s Fusion Architecture, a sophisticated design encompassing a potent CPU, scalable GPU, Media Engine, unified memory controller, Neural Engine, and Thunderbolt 5 capabilities.

Both chips come with an 18-core CPU, an upgrade from the 14-core configuration in the M4 Pro and the 16-core in the M4 Max. 

The CPU now features six “super cores,” which is Apple’s designation for its highest-performing cores, along with 12 brand-new performance cores. This overall architecture increases professional workload performance by up to 30%.

M5 Pro supports up to 64GB of unified memory, an increase from the 48GB available in M4 Pro, and its bandwidth reaches 307GB/s. Meanwhile, M5 Max continues to allow for up to 128GB of unified memory, with bandwidth escalated to 614GB/s.

New accessories 

Apple has introduced vibrant new spring colors for iPhone cases, Apple Watch bands, and the Crossbody Strap. The standard iPhone 17 now features the silicone case available in three new hues: Bright Guava, Vanilla, and Electric Lavender. Bright Guava and Vanilla are also included for the iPhone 17 Pro and Pro Max. 

The Apple Watch Sport Band comes in Bright Guava, Clementine, and Soft Pink, while the Sport Loop now features Bright Guava, Blue Mist, and Cantaloupe.

The Crossbody Strap can now be found in Bright Guava and Soft Pink.