Amazon is introducing one-hour and three-hour delivery services in various cities across the U.S. as the e-commerce leader aims to rival instant delivery services such as Instacart, DoorDash, and Uber Eats.

The retail giant is offering over 90,000 products through this new delivery method. If a user can receive an item within one or three hours, a label will indicate this next to that item in the Amazon app. Additionally, there is a filter for these new delivery choices available in the app and on the website.

Subscribers to Amazon Prime will be billed $9.99 for one-hour deliveries and $4.99 for three-hour deliveries. Non-Prime members will incur charges of $19.99 for one-hour deliveries and $14.99 for three-hour deliveries.

Amazon stated that it is rolling out the one-hour delivery service in hundreds of U.S. cities, including sectors of major urban areas like Los Angeles, Chicago, and Washington, D.C., along with Des Moines, Boise, and American Fork. The three-hour service is set to be available in more than 2,000 cities and towns across the U.S.

Additionally, the firm is launching a specific storefront to showcase items that qualify for these new delivery options.

“Our customers lead increasingly busy lives and are seeking innovative solutions to save time while managing their households. We recognized an opportunity to leverage our distinct operational know-how and delivery infrastructure to streamline our customers’ lives, offering enhanced value for Prime members,” said Udit Madan, senior vice president of Worldwide Operations at Amazon, in a remark.

The corporation mentioned that it is utilizing its current same-day fulfillment centers for these new delivery options.

This marks not the first attempt by Amazon at instant deliveries. The company previously initiated one-hour deliveries through the “Prime Now” service in 2014, but discontinued it in 2021. Later, in December 2025, it tested a 30-minute delivery option in Seattle and Philadelphia.

The firm has been striving to enter the quick-commerce sector on a global scale. In India, it introduced Amazon Now in 2024, providing a 10-minute delivery service for groceries and various products, which was expanded to multiple cities last year. Amazon also launched the service in the United Arab Emirates last October, pledging deliveries within 15 minutes.