On Tuesday, Roku revealed that Howdy, its $3 ad-free streaming service, will be available on Amazon’s Prime Video. This announcement signifies the service’s initial foray beyond the Roku ecosystem.

Introduced in August 2025, Howdy boasts a collection of almost 10,000 hours of content from Roku’s collaborators, featuring Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, along with a selection of Roku Original shows.

Subscribers can view offerings such as “A Haunting in Venice,” “Ice Age,” “Weeds,” and “Kids in the Hall,” along with romantic comedies, medical dramas, ’90s sitcoms, classics, and much more.

Upon its launch, Roku stated that Howdy was intended to enhance, rather than rival, premium services.

To subscribe to Howdy through Prime Video, an Amazon Prime membership or a separate Prime Video subscription is required.

“Our objective has always been to make exceptional entertainment more reachable,” expressed Gil Fuchsberg, president of Subscriptions, Partnerships, and Corporate Development at Roku, in a press release. “Expanding to Prime Video builds on our momentum and advances our mission to provide an ad-free streaming experience at a cost that simplifies access for audiences everywhere to enjoy the content they love.”

The move to Prime Video isn’t unexpected, as Roku’s CEO and founder, Anthony Wood, indicated at CES in January that Howdy would be available on additional platforms.

Roku launched Howdy shortly after acquiring Frndly TV for $185 million, a streaming service that provides live TV, on-demand video, and cloud-based DVR.

Howdy became a part of the company’s Roku Channel, its complimentary, ad-supported (FAST) streaming service. According to a report from last year, The Roku Channel is the leading FAST service, surpassing rivals Tubi and Pluto TV. Roku states that over 125 million people utilize the platform every day.

Last month, Roku disclosed its fourth-quarter earnings for 2025, reporting a net income of $80.5 million. The company also announced plans to introduce new streaming bundles.