Netflix has discreetly increased its prices once more. The streaming leader’s lowest-priced, ad-supported plan is now $8.99 monthly, up from the earlier $7.99 subscription fee, Netflix confirmed to TechCrunch in a message.

The standard ad-free plan now costs $19.99 per month, reflecting a $2 rise from the former $17.99 subscription charge, while the premium option is also escalating by $2 and will now be priced at $26.99 per month.

It’s also becoming pricier to add additional viewers outside your residence. Adding a user to an ad-supported plan now incurs a fee of $6.99, instead of the previous $7.99. For ad-free plans, adding an extra viewer will now cost $9.99 rather than $8.99.

The company informed TechCrunch that these modifications aim to reflect enhancements to its “diverse selection of entertainment” and the quality of its services.

The price increases were initially noticed by Android Authority.

Netflix states that new subscribers enrolling will experience the adjusted plan costs from March 26, while current users will see the new prices implemented over the upcoming months. Current members will receive an email notification a month prior to the new rates taking effect.

Netflix last raised its prices in January 2025. Since that time, the platform has introduced a variety of new features, including the debut of video podcasts and an increase in livestreaming offerings. The company has also recently revealed plans to enhance its mobile application and expand its short-form video functionalities.

These new increases follow Netflix’s decision last month to withdraw from an acquisition attempt for Warner Bros. Discovery.

Warner Bros. Discovery announced that Paramount Skydance’s offer of $31 per share was a “better proposal” and had given Netflix four business days to respond. Netflix subsequently declared it would not increase its $82.7 billion all-cash proposal for the studio, ultimately abandoning the deal.