Voice AI firm ElevenLabs has discreetly launched an iOS application named ElevenMusic, enabling users to generate music with AI and uncover AI-crafted tracks to rival platforms like Suno and Udio.

The newly introduced app, which appeared on the App Store for several weeks before its official launch on April 1, indicates that ElevenLabs aims to expand beyond merely being a voice model provider. The company envisions AI-driven music and media creation tools as a means to evolve and safeguard itself against the impending standardization of AI audio models.

Currently, ElevenMusic is free to access, allowing users to create up to seven tracks daily using natural language inputs. Users can modify the song’s duration, whether it includes lyrics, and its writing style.

Users can also explore tracks made by others and remix them through text prompts. These remixes will count toward their daily quota. The app features live stations, curated albums, and daily playlists designed for various moods, including Focus, Energy, Relax, Late Night, Cosmic, and Chill. Additionally, similar to other music streaming services such as Spotify and Apple Music, it offers top charts, trending sections, and new releases.

The company has introduced a Pro subscription tier priced at $9.99 monthly or $95.90 annually. This subscription allows users to generate up to 500 tracks each month, provides over 500 GB of storage, and grants access to a wide array of genres and moods.

In February, ElevenLabs secured a $500 million Series C funding round, achieving an $11 billion valuation, and has been enhancing its creative models and tools in recent months. Last August, the company unveiled its initial music-generation model, which it asserted is commercially viable. Earlier this year, it collaborated with leading music producers to launch an album developed with AI assistance. The startup has also introduced a creative tool capable of facilitating ad creation, voice-overs, translation, image generation, video production, voice cloning, sound generation, and additional functionalities.

Previously, the company provided consumer tools like ElevenLabs’ voice generator and ElevenReader. Last year, it initiated a program allowing authors to earn royalties by converting and distributing their books on the ElevenReader platform. ElevenLabs is also recruiting for a consumer marketing position to enhance its music segment, potentially offering royalties or other incentives for users to produce more music on its platform.