On Monday, after venturing into podcasts, audiobooks, videos, and even physical books, Spotify unveiled its next significant category: fitness content.

The platform is enhancing its standing as a destination for motivating playlists for workouts to actually serve as the venue for your exercises. To achieve this, Spotify has collaborated with several prominent wellness creators and the fitness equipment manufacturer Peloton.

Exercises from these contributors will be available through a new “Fitness” section within the app, or by entering the keyword “fitness” in the search feature. Their offerings, presented as both music and video content, will be accessible on Spotify’s applications for mobile, desktop, and televisions.

At launch, both free and Premium users will have access to numerous playlists and instructional workout materials from creators such as Yoga with Kassandra, Caitlin K’eli Yoga, Sweaty Studio, Chloe Ting, Pilates Body by Raven, Abi Mills Wellness, Sophiereidfit, among others.

In addition, the association with Peloton delivers over 1,400 ad-free, on-demand workout classes from numerous renowned instructors to Spotify’s Premium users in select regions. This selection encompasses various sessions including those targeting strength, cardio, yoga, meditation, running, and more, without needing Peloton’s specialized gear.

Currently, the workout sessions are offered in English, along with some options available in Spanish and German. They can also be downloaded for offline viewing.

Creators involved in this initiative will gain from the partnership by using Spotify’s established monetization features, including the Spotify Partner Program. However, the company did not disclose specific deal terms with Peloton. In the future, Spotify might explore additional monetization strategies, although it would not confirm if this might include items like paid subscriptions or classes.

Spotify indicates that its choice to invest in fitness content stemmed from user data, showing that nearly 70% of its Premium subscribers engage in workouts monthly, with over 150 million fitness playlists available on the platform. The company also noted a heightened interest in workout music following the recent launch of its AI-enhanced Prompted Playlist feature.

Nonetheless, the introduction of yet another content variety to what was originally a music-only application may dissuade some users who already perceive the app as becoming too congested with the company’s expansion into new avenues. Yet, Spotify appears to be considering user experience as well: Recently, it added the feature to disable videos throughout the app.