Match Group, the giant behind dating apps such as Match, Tinder, OkCupid, and Hinge, has announced an investment of $100 million in a new mobile platform aimed at uniting people: a competitor to Grindr named Sniffies.

The Sniffies website features an array of photos of men in underwear, which provides insight into the app’s purpose as a self-identified “cruising”—or hookup—matching service tailored for gay men. It boasts a “real-time, fully interactive map of nearby Cruisers and popular local cruising locations.”

“From my first interaction with the Sniffies team a year ago, it was evident they possessed a profound understanding of their users and a clear perspective on how its community truly connects,” stated Spencer Rascoff, CEO of Match Group, in a press release on Monday.

Based in Seattle, Sniffies reportedly has around 3 million monthly active users, according to Match. The platform will maintain its independent operation, while Match Group will support the team’s “vision and growth,” they stated.

Match Group has faced challenges in recent years as users have experienced dating app fatigue and increasingly seek traditional ways to meet partners—such as encountering each other in a bookstore or requesting contact information from an appealing stranger. In February, Match Group surpassed its Q4 projections yet reported a decline in user growth for prominent apps like Tinder.