A fresh partnership has been established between a Hollywood film studio and a technological powerhouse. 

On Monday, Google DeepMind revealed a $75 million investment (according to the WSJ) into the renowned indie film studio A24, recognized for successful films such as “Marty Supreme,” “Everything Everywhere All At Once,” and the recent sensation “Backrooms.” Google DeepMind is promoting this investment as a collaboration, a “first-of-its-kind” endeavor that will have both companies developing AI tools for filmmaking, with Google DeepMind obtaining “feedback and guidance from prominent artists.” A24 has recently partnered with high-profile talents like Timothée Chalamet and Anne Hathaway on multiple projects. 

“We think that the most effective way to create tools that empower artists is to collaborate directly with them,” stated Demis Hassabis, co-founder and CEO of Google DeepMind, in a press release. “By teaming up with filmmakers and industry pioneers like A24 from the outset, we can craft new AI functionalities that aid artists in authentic, significant storytelling, thereby enabling their creative visions.” 

Despite the ongoing debate surrounding AI’s role in films, A24 is not the first studio to consider integrating AI into the creative workflow. Earlier this year, Netflix announced its acquisition of Ben Affleck’s company, InterPositive, which develops AI tools for filmmakers. Last year, in contrast, Amazon’s MGM Studios launched an AI division aimed at creating tools for television and film production.