On Wednesday, Facebook revealed that it is transforming its Creator Studio tool into an independent AI companion application aimed at assisting creators in expanding their audiences on the platform.

By offering creators this AI companion app, Meta aims to retain creator engagement on Facebook while competing for their focus against competitors such as TikTok and YouTube. The company likely also envisions that this app will reduce creators’ reliance on external tools like ChatGPT for content brainstorming and performance analysis.

The new application, presently in testing with a select group of creators, will incorporate Facebook’s recently introduced AI creator assistant. This assistant offers personalized suggestions based on the user’s content style, performance metrics, audience interactions, and objectives.

Creators typically need to parse through graphs and dashboards to gauge their performance, but with the AI assistant, they can receive swift answers to inquiries such as “When is the best time to post?” and “What do users think in my comments?” The conversational nature of the AI assistant also allows them to pose follow-up questions regarding audience changes over time. 

In addition to the integrated AI assistant, the Creator Studio application will feature a variety of new functionalities, including an AI-enhanced comment tool that will highlight the most significant comments and suggest replies in the creator’s unique voice. Facebook states creators can modify and approve these suggested replies before making them public.

When creators log into the app daily, they will encounter a stream of daily tasks: assessing the performance of their latest post, monitoring goal progress, and identifying comments that warrant a response.

The announcement made on Wednesday contributes to Meta’s recent spate of app releases. Last month, the firm introduced a standalone application for Facebook Groups named Forum, which operates similarly to Reddit. In April, Meta launched a new application called Instants that allows users to share temporary photos with their Instagram contacts.

The development pipeline is continuously expanding. The New York Times reported on Tuesday that Meta is in the process of creating its own Polymarket-like application, internally referred to as “Arena,” although it is yet to debut.

The pace of development is intentional. The Wall Street Journal disclosed in April that CEO Mark Zuckerberg informed staff that AI-enhanced efficiencies would allow the company to produce more applications than it has done in the past.