Netflix invested $587 million in Ben Affleck's AI film production startup.

Netflix invested $587 million in Ben Affleck’s AI film production startup.

In a fresh regulatory statement, Netflix disclosed it spent $587 million in cash to acquire InterPositive, a startup co-founded by actor and filmmaker Ben Affleck.

The streaming service made the acquisition known in March, with Affleck stating he aimed to “safeguard the essence of human creativity.” He mentioned that InterPublic’s AI technologies assist filmmakers in enhancing their footage during post-production, especially in addressing “real-world production issues like missing shots, background adjustments, or improper lighting.”

At that moment, Netflix shared that the entire InterPositive staff would be coming on board, with Affleck stepping in as a senior advisor, although the financial details of the agreement were not revealed. A later Bloomberg report indicated that the deal might reach up to $600 million.

In its latest earnings report, Netflix mentioned that approximately 300 of its titles have already incorporated generative AI.