As Apple gears up to unveil its inaugural smart glasses, the firm is also grappling with how to tackle consumer privacy issues, as reported by Bloomberg’s Mark Gurman.

Gurman reveals that Apple has adjusted its launch timeline from early 2027, with the glasses now anticipated to be presented at the Worldwide Developers Conference in June 2027 and actually hitting the market by year’s end. This postponement enables Apple to enhance the product itself and refine its messaging on privacy.

It appears that the company is aware of the apprehensions regarding Meta’s smart glasses — sometimes labeled “pervert glasses” — which have been utilized for non-consensual video recordings. This could pose a significant challenge for Apple, which consistently highlights privacy in its promotional efforts.

Among other initiatives, Apple is said to aim at promoting privacy-centric features such as on-device processing, along with the absence of facial recognition capabilities. The company will probably avoid utilizing customer recordings for training AI models and is unlikely to adopt Meta’s rumored approach of employing contractors to review customer videos.