A demonstration of AI can appear exceptional within five minutes. Subsequently, users begin to engage with the product. They incorporate it into workflows that you may not have predicted. They anticipate consistent performance. They soon discover if it addresses a significant enough issue to integrate into their operations — or if it simply becomes another AI trial that was attempted and discarded.

At TechCrunch Disrupt 2026, influential figures from Anthropic, Gamma, and Clay will unite on the AI Stage for “What Anthropic Observes When Enterprises Actually Implement Claude.” This discussion will present two aspects of AI deployment: the trends Anthropic recognizes in enterprise applications and the direct experiences of founders creating AI products that are genuinely utilized.

Secure your admission to Disrupt and enjoy a 50% discount on a second pass. Discover insights from AI leaders and founders about their experiences when their products engage with actual customers. Such enlightening sessions are intended to be shared with a colleague, partner, or peer.

What occurs post-AI launch?

The majority of discussions surrounding enterprise AI concentrate on potential applications. Anthropic’s Head of Applied AI, Cat de Jong, initiates the dialogue from a more intriguing angle: the aftermath of deployment.

De Jong collaborates directly with organizations implementing Claude into essential workflows. During Disrupt, she will delve into the aspects of successful deployments, areas where they may falter, and the factors distinguishing entities that derive substantial value from those still navigating pilot phases after 18 months.

For those marketing AI solutions to enterprises, these trends carry significant weight. De Jong’s insights provide a closer examination of what transpires when AI transitions from trials to essential workflows and why some organizations advance to production while others do not.

Curious about what differentiates AI pilots from successful deployments? Register for Disrupt and take advantage of a second pass at 50% off.

How do you encourage utilization of your creation?

Anthropic is adept at identifying patterns across enterprise implementations. Gamma’s co-founder and CEO, Grant Lee, offers a different viewpoint on the dialogue: the internal dynamics within a company developing an AI product and encouraging actual usage.

Gamma has evolved its AI-enhanced platform from a mere alternative to traditional presentation tools into an extensive visual communication asset. TechCrunch noted in March that the company was nearing 100 million users as it broadened its AI offerings into marketing materials and various forms of visual content.

Such levels of adoption grant Lee a beneficial perspective on the core questions within this session: What renders an AI product valuable enough for customers to return consistently? What shifts occur once users engage in unexpected ways? And how do you transform robust AI capabilities into a solution that addresses real-world issues?

Creating an AI product is one challenge. Ensuring it becomes integral to users’ workflows is another. Secure your admission to Disrupt and learn about Gamma’s journey through these challenges.

What unfolds when AI integrates into the workflow?

Clay’s co-founder and CEO, Kareem Amin, provides insights as a founder weaving AI into the methods companies utilize to discover and engage customers. Clay delivers infrastructure to aggregate data, execute agentic workflows, and initiate go-to-market strategies.

In January, TechCrunch articulated that Clay was among the inaugural applications integrated into Claude when Anthropic unveiled interactive workplace functionalities within the Claude interface, making his viewpoint exceptionally pertinent to this discussion.

This proximity places Amin at the focal point of the session’s inquiries: where AI proves to be genuinely beneficial, how it aligns with existing workflows, and what occurs when customers start relying on it.

Together, de Jong, Lee, and Amin present varied perspectives on this transition. Anthropic can pinpoint patterns across enterprise deployments, while Gamma and Clay can validate those patterns against their observations as customers implement AI products.

Eager to grasp the dual perspectives on AI adoption? Check out your ticket options for Disrupt and enjoy a 50% discount on a second pass of the same type for valuable insights from Anthropic, Gamma, and Clay on the AI Stage.

Discover what transforms an AI product beyond the demo at Disrupt 2026

A remarkable demonstration can illustrate what AI can achieve. The real challenge arises when customers begin to rely on it. At Disrupt, Anthropic provides insights from enterprise deployments, while Gamma and Clay share a founder’s perspective on crafting AI products that users genuinely engage with.

Join them at Disrupt, October 13-15 at San Francisco’s Moscone West, where more than 10,000 founders, investors, operators, and tech innovators convene for over 200 sessions across six industry stages, roundtables, and discussions featuring over 250 speakers, in addition to 300+ exhibiting startups, matchmaking, and networking opportunities.

Register for your ticket and snag a second pass for 50% less. Discover what Anthropic, Gamma, and Clay are realizing about converting AI abilities into products that are actively utilized.