On Tuesday, Meta declared the extension of its AI agent Muse to small enterprises and introduced new integrations such as Shopify, Dropbox, Slack, and others. The technology powerhouse asserts that the agent can assist proprietors in managing their business and attracting new clients.

By integrating Muse into the tools that small business owners currently utilize for sales, operations, and marketing management, Meta is confident that an AI agent equipped with comprehensive knowledge of a company’s operations will prove to be more beneficial than a standalone chatbot, as it strives to compete with adversaries like OpenAI and Google.

Muse can connect to analytics from Instagram professional accounts, Facebook Pages, and Meta ad accounts. Meta indicates that the AI agent is aware of what a business offers, the tone of a brand, and the most common inquiries from customers.

Further integrations encompass Asana, Box, Canva, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Stripe, and Zoom.

Muse for Small Business is available at no cost with usage restrictions. Companies seeking increased usage may opt for a subscription plan.

“Small businesses have been thriving on our platforms for almost twenty years,” Meta stated in a blog entry. “They’ve expressed that they lack time, not creativity. Therefore, we developed Muse for Small Business to facilitate productivity with the existing tools they utilize.”

Meta is concentrating on broadening its AI offerings from consumer use to the enterprise sector. The introduction of Muse for Small Business follows the announcement of “Meta Enterprise Platform,” a fresh initiative aimed at enhancing the firm’s AI solutions for businesses and corporate clients. This effort may enable Meta to recoup its significant investments in AI.

The technology leader appointed Chirantan “CJ” Desai, the CEO of database software titan MongoDB, to spearhead the new initiative.

Meta plans to offer its complete technology suite, which includes Muse, Meta Business Agent, Muse API, Muse Code, and additional tools, to businesses and developers.

The launch of the Meta Enterprise Platform builds on the momentum achieved by Muse, which debuted earlier this month and surpassed ChatGPT in the U.S. and Canada app rankings.