Ram halts EV pickup truck initiatives

Ram halts EV pickup truck initiatives

The all-electric Ram 1500 REV pickup is no more. Long live the long-range Ram 1500 REV (previously known as the Ramcharger).

Stellantis, the parent organization of Ram, announced on Friday that it will halt the development of a battery-electric full-size pickup. The company pointed to low interest in full-size battery-electric trucks as the main reason, according to a statement sent to TechCrunch and published on its website.

“Given the decline in demand for full-size battery-electric trucks in North America, Stellantis is re-evaluating its product strategy and will cease development of a full-size BEV pickup,” the company’s statement asserts. “Consequently, Ram is rebranding its REEV-equipped pickup to Ram 1500 REV (formerly Ramcharger). This vehicle aims to establish a new standard in the half-ton segment, delivering outstanding range, towing ability, and payload performance.”

If the name change causes confusion, that makes sense. However, here’s the key takeaway. Stellantis has scrapped plans for a full battery electric pickup and will instead focus on an extended-range truck that achieves an estimated 690 miles of range through an innovative—yet not unfamiliar—method of coupling a battery with a gas generator.

The Ram 1500 all-electric pickup was an element of parent company Stellantis’ U.S. product initiative aiming to launch over 25 all-new BEVs by the end of the decade. However, its future has been uncertain for several months now.

Following a high-profile launch at CES 2023, and various presentations in the months afterward, Stellantis hesitated on its EV truck ambitions. Initially, it was stated that production would start in 2024, but that timeline soon shifted to 2025.

By late 2024, Stellantis postponed plans for the tech-packed pickup with a spacious cabin featuring third-row jump seats and two colossal, industry-leading battery pack selections. At that time, Stellantis indicated it would delay the launch until 2026.

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A spokesperson from Stellantis affirmed that the automaker still intends to commence production of the extended-range Ram 1500 in 2026.

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