Disney’s three-year agreement with OpenAI is exclusively focused, Disney CEO Bob Iger informed CNBC. The partnership, finalized last week, will integrate Disney’s beloved characters into the AI company’s Sora video generator. After the initial year of exclusivity concludes, Disney is permitted to form similar partnerships with other AI entities.

This arrangement provides OpenAI with a prominent content collaborator, enabling users to access over 200 characters from Disney, Marvel, Pixar, and Star Wars to generate content on Sora. Currently, it stands as the sole AI platform legally authorized to do this.

For Disney, this partnership serves as a means to explore the potential of generative AI and its intellectual property, allowing the company to evaluate the success of its collaboration with OpenAI before seeking further partnerships.

“No generation of humanity has ever obstructed technological growth, and we have no desire to do so,” Iger stated to CNBC. “We have always believed that if change is inevitable, including disruptions to our existing business frameworks, we ought to embrace it.”

Notably, on the same day that Disney revealed its agreement with OpenAI, the company dispatched a cease-and-desist notice to Google, accusing the tech giant of copyright violations. Google refrained from confirming or denying Disney’s claims but indicated that it will “engage” with the company.