Apple has summoned the technology media to a “unique Apple experience” on March 4, though it may proceed somewhat differently from the company’s typical press conference.

According to Bloomberg’s Mark Gurman, rather than unveiling everything in a single keynote, Apple intends to execute a “three-day barrage of announcements” — likely revealed online, culminating in the March 4 “experience” featuring three events in New York, London, and Shanghai, offering the press an opportunity to engage with the forthcoming products.

Similarly, Daring Fireball’s John Gruber hypothesized that the experience might be “a hands-on event with live demonstrations.”

Reports indicate that Apple will be unveiling at least five new products during this period, including an affordable MacBook. Other potential products include: the iPhone 17e, an iPad Air equipped with an M4 chip, a new basic iPad, as well as refreshed MacBook Air and new MacBook Pro models. Gurman mentioned that all these items are expected to launch this spring, although he seemed less confident about the timing of each announcement.