On Tuesday, Oura declared the debut of its inaugural proprietary AI model, aimed at equipping its AI chatbot, Oura Advisor, with the capability to provide tailored insights related to women’s health. The firm claims the model accommodates inquiries across the entire reproductive health spectrum, from initial menstrual cycles to menopause. 

This innovative model is being introduced in Oura Labs, the company’s voluntary, experimental feature hub located within the Oura app.

Oura states that the new model is based on established medical guidelines, research, and knowledge resources evaluated by its internal team of board-certified clinicians and experts in women’s health. It also incorporates biometric signals and long-term trends to offer customized guidance.

As individuals increasingly rely on AI chatbots for health advice, addressing issues from cycle changes to perimenopause symptoms, Oura emphasizes the necessity for models tailored specifically for women.

Ricky Bloomfield, MD, Oura’s chief medical officer, stated in a press release, “This customized model marks a significant shift in how we judiciously utilize AI in healthcare to fulfill the needs of our members. Women’s health is intricate—and frequently neglected—so relying on generic systems is insufficient. By creating a model specifically for women and anchoring it in trusted clinical research and real-world biometric data, we are establishing the benchmark for responsible intelligence to be constructed and expanded into more areas of healthcare, merging rigorous science with the lived, longitudinal data that renders Oura extraordinarily effective.”

The rollout of the new women’s health AI model occurs as Oura’s chief commercial officer, Dorothy Kilroy, informed TechCrunch last October that the company’s rapidly expanding user demographic consists not of gym enthusiasts, but women in their early twenties.

When a user inquires about women’s health via Oura Advisor, the chatbot activates the new model to draw on its research and knowledge resources while simultaneously assessing the user’s pertinent biometric signals, which encompass sleep, activity, cycle and pregnancy data, stress, and more.

The newly developed model is deliberately created to be non-dismissive, comforting, and emotionally supportive, as noted by the company. However, it is not intended to replace a physician, as users should refrain from relying on the chatbot for diagnoses or treatment plans.

Oura asserts that the model is entirely hosted on infrastructure controlled by Oura, ensuring that conversations are never disclosed or sold.

Users interested in utilizing the new model can opt into Oura Labs by accessing the dropdown menu in the upper left corner of the Oura app.