Elon Musk’s X is simplifying the process for advertisers to transfer their creative campaigns from other social media platforms to its service.
On Thursday, the organization unveiled an extended range of aspect ratio compatibility for both image and video advertisements, allowing advertisers to utilize the content they’ve developed for other platforms without needing to reformat, crop, or reconstruct their materials.
Although AI has assisted advertisers in automating the resizing of creative assets for various platforms, skipping that step entirely is more convenient for advertisers.
Thus, X now permits advertisers to upload the same assets they are using on other social media directly to its X Ads Manager through Media Studio or its Campaign Form.
This update underscores the ongoing significance of X’s advertising segment, which faced declines following the acquisition of the company, then known as Twitter, by Musk. While ad revenue saw improvement under previous CEO Linda Yaccarino, revenues in 2025 remained below levels observed before Musk’s acquisition.
According to eMarketer’s forecast from last May, X’s advertising sector was anticipated to begin revitalizing sometime last year, a prediction confirmed by Bloomberg, but would still be only half the scale it was before the sale.
X reports that the newly supported aspect ratios now include 4:5 (1440 x 1800 pixels) and 2:3 (1080 × 1620 pixels). The company already accommodates other formats such as 1:1 (1080 × 1080 pixels), 16:9 (1920 × 1080 pixels), 9:16 (1080 × 1920 pixels), and 1.91:1 (2064 × 1080 pixels).
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“We are dedicated to enabling advertisers to achieve their performance objectives more effectively and impactfully,” stated Monique Pintarelli, head of global advertising at xAI, in a statement. (xAI acquired X last year.)
“With complete aspect ratio support, brands can now directly repurpose creatives on X—eliminating the need for reformatting, duplication, or compromise—while facilitating quicker testing, brand consistency, and increased reach among our highly engaged, real-time audience for superior outcomes,” she continued.