Apple and Netflix have announced a collaboration to co-broadcast the Formula 1 Canadian Grand Prix, which was revealed on Thursday by Eddy Cue, Apple’s senior vice president of services. For the first time, F1 enthusiasts in the U.S. will have the opportunity to watch the live race concurrently on both Apple TV and Netflix. 

Subscribers to Netflix will have the ability to stream the entire race weekend — encompassing practice, qualifying, and the Grand Prix itself on May 24 — live on the service.

​In addition to live race coverage, this partnership features cross-promotion of Netflix’s popular series, “Drive to Survive.” For the first time, the eighth season — comprising eight episodes that focus on the 2025 Formula One World Championship — will be accessible to both Apple TV subscribers in the U.S. and Netflix users around the world, greatly expanding its audience. 

Season 8 has its premiere today, on February 27. 

The growth of F1 in American culture now transcends television — Brad Pitt’s “F1” has been nominated for Best Picture at this year’s Academy Awards. “Drive to Survive” has successfully drawn in a diverse audience through its behind-the-scenes perspective, evolving it from a conventional sports docuseries into an engaging narrative that has attracted millions of new fans.

The series has been a key element of Apple’s broader ambitions in F1: The company intends to promote the sport across Apple News, Apple Maps (featuring F1 tracks worldwide), Apple Music, and Apple Fitness+, as well as through its physical retail locations.

This partnership also signifies Netflix’s ongoing expansion into live sports broadcasting, transitioning from a “no-sports” policy to acquiring significant rights for NFL Christmas games, WWE Raw, and MLB. 

Furthermore, this cooperative venture is part of Apple’s new multi-year agreement with Formula 1, through which Apple TV has taken over from ESPN as the exclusive U.S. broadcaster for all 24 races starting this season. The deal is reportedly valued at approximately $150 million each season, a considerable increase from the estimated $85 million ESPN previously paid. All races are accessible to Apple TV subscribers without additional fees. The earlier partnership with ESPN averaged 1.3 million viewers in its final year.

Importantly, Netflix had been previously reported to be seeking U.S. media rights for Formula 1 as far back as 2022.