Facebook Marketplace is introducing new Meta AI functionalities, one of which automatically responds to messages from potential buyers, as announced by Facebook on Thursday. The platform is also leveraging AI to assist sellers in listing items more efficiently and summarizing profiles while providing sellers the choice to include shipping options on their listings.

According to the company, since sellers often receive numerous inquiries from buyers, it aims to simplify responding to initial messages with auto-replies powered by Meta AI. Now, when buyers ask about the availability of an item, sellers can utilize Meta AI to automatically draft responses using details from their listing, such as description, availability, pickup point, and price. Sellers can activate, view, and modify these auto-replies while creating the listing.

This new capability is intended to tackle a frequent challenge for sellers, who generally wish to avoid spending too much time handling initial or repetitive inquiries, like checking if an item is available when it is already indicated as such. One seller even created their own AI solution last year to manage these early inquiries from interested buyers.

Facebook Marketplace now also allows sellers to automate their listing process using Meta AI. After uploading an item image, Meta AI can generate a draft listing, complete with details, and suggest a pricing based on similar items available in the area.

Moreover, buyers will now see a glimpse of a seller’s Facebook profile at the top of their Marketplace page, including the duration of their Facebook membership and their total number of friends. This overview will also present a summary of their Marketplace activities, such as their listing history, the types of items they offer, and their seller ratings.

Sellers can now increase their visibility by providing shipping options for their listings, according to Facebook. They can generate prepaid shipping labels and conveniently track every order from an intuitive dashboard.

These new AI capabilities complement the existing Meta AI integrations within Facebook Marketplace, which include a tool that assists buyers in asking the right questions during a purchase, as well as AI-driven insights for vehicle listings.