The publishing service Substack continues to enhance its focus on video content with the introduction of the Substack Recording Studio, a built-in feature that allows creators to pre-record and publish video content.

Exclusively available on desktop, the studio facilitates individual videos as well as discussions with up to two guests. Creators have the option to add personalized watermarks and can share their screen with co-hosts. After recording, Substack automatically generates clips and thumbnails for users to share.

“Previously, producing video on Substack required going live or using multiple tools: a recording application, a platform for creating and sharing clips, and a tool for designing thumbnails,” the company mentioned in a blog entry. “Substack Studio consolidates all these functions into one hub.”

The entry further highlights that creators who have leveraged audio or video on Substack in the last 90 days have seen revenue growth 50% quicker than those who have not.

While Substack is primarily recognized as a newsletter service, the company has exhibited a strong interest in video in recent years, focusing on developments that position it more as a competitor to Patreon, motivating creators to delve into multimedia.

Since permitting creators to upload videos in 2022, Substack expanded capabilities to include livestreaming and monetization of videos last year and subsequently introduced a $20 million Creator Accelerator Fund to assist creators in moving from alternative platforms to Substack.

Similar to Instagram, Substack has also recently rolled out a TV application, now available on Apple TV and Google TV. This app allows audiences to view video posts and livestreams on television and features a TikTok-style “For You” section, offering additional recommendations.

Even with the rising trend of consuming short-form videos on smartphones, audiences appear to be opting for TV screens to view longer content. Netflix has been heavily investing in the integration of video podcasts into television. On YouTube, viewers engaged with over 700 million hours of podcasts monthly on living room devices (including TVs) in 2025, marking an increase from 400 million hours monthly in the previous year.