Gamma, a service that enables the use of AI for creating presentations and websites, is unveiling a fresh image-generation tool aimed at producing marketing materials as it strives to compete more effectively with companies like Canva and Adobe.

The firm states its latest offering, named Gamma Imagine, will allow users to utilize text prompts to produce brand-tailored assets including interactive charts and visual representations, promotional material, social media graphics, and infographics. Currently, Gamma provides over 100 templates that users can leverage alongside its AI capabilities to craft the necessary assets.

To enhance its data-centric asset-creation functionalities, the firm is integrating with platforms such as ChatGPT, Claude, Make, Zapier, Atlassian, n8n, and Superhuman Go.

“As we collaborated with many of our initial users, we recognized that in the presentations they aimed to develop, there were numerous graphic design applications they all desired,” stated Grant Lee, CEO and co-founder of Gamma, to TechCrunch. “Thus, we partnered with them to essentially create a new suite of tools that empowers them to extend well beyond the conventional presentation format,” he noted.

Lee opines that Gamma occupies a strategic position between professional-grade tools like Adobe or Figma and traditional tools such as Microsoft PowerPoint.

“We believe we can cater to the extended tail of knowledge workers and business professionals whose roles require visual communication, yet they lack the appropriate tools. They often need to engage a design resource to assist with such tasks, and we aim to offer an AI-native solution that addresses their needs in a market segment we perceive as significantly underserved,” he remarked.

Last November, Gamma secured $68 million in a Series B funding round led by a16z, achieving a valuation of $2.1 billion. At that time, the firm indicated it had an ARR of $100 million and 70 million users. Gamma informed TechCrunch that it is nearing 100 million users now.