On Tuesday, Google declared its enhancement of Personal Intelligence, the feature enabling its AI assistant to customize responses by linking to your Google ecosystem, including services like Gmail and Google Photos, for all users across the U.S. Initially limited to paid subscribers, Personal Intelligence can now be utilized in AI Mode within Search, the Gemini app, and Gemini on Chrome.

“Whether you’re in search of a specific sneaker brand you’ve bought in the past, or organizing a family vacation based on your hotel bookings and previous travel experiences, Personal Intelligence aids you in locating precisely what you require without the need to provide extensive context,” Google detailed in a blog entry.

By default, Personal Intelligence is turned off, granting users the choice to connect their Google applications to these functionalities whenever they see fit.

If you find yourself at a tire shop and can’t recall your vehicle’s tire size, any AI chatbot can assist you in figuring it out. However, with Personal Intelligence, Gemini can go a step further by proposing all-weather tires upon identifying family road trip images in your Google Photos.

Alternatively, if you’re organizing a holiday and looking for activities and dining options that your family will appreciate, Personal Intelligence, through AI Mode, can access your hotel reservations in Gmail and past vacation memories in Google Photos to recommend a customized itinerary that accommodates everyone. For instance, you might receive suggestions like a nostalgic ice cream shop based on numerous ice cream selfies saved in Google Photos.

In another scenario, you might be hunting for a new bag to coordinate with your recently acquired shoes. With Personal Intelligence in Chrome, you’ll encounter a variety of options customized to your latest purchases, favored brands, and styles. The suggestions will also highlight subtle aspects, such as bags with hardware that matches your new gold shoes.

Gemini does not directly learn from your Gmail inbox or Google Photos library. Instead, it learns from particular prompts in Gemini or AI Mode and the responses generated by the model, according to Google. 

Currently, Personal Intelligence is accessible in the U.S. for AI Mode in Search, and is beginning to be rolled out in the Gemini app and Gemini on Chrome for free-tier users in the U.S.

Google mentions that these functionalities are only for personal Google accounts and are not available for Workspace business, enterprise, or educational users.