Platforms for short videos like TikTok have transformed the streaming scene, leading conventional streaming services such as Disney+, Peacock, and Netflix to investigate short-form video options. This transition brings forth the inquiry of how independent filmmakers might take advantage of this vertical video movement. 

Introducing Vurt, a vertical streaming platform focused on mobile that has been specifically crafted for independent filmmakers to upload their micro series or feature films in a vertical-first mobile format. 

The platform unveiled its launch on Tuesday, boasting over 100 episodes of original micro-series, full-length movies, and TV shows across multiple genres currently available. It even includes films starring Kevin Hart and Vivica A. Fox. The company states that a fresh original title is introduced on the platform weekly. 

As viewers increasingly lean towards content designed for mobile, adapting conventional storytelling to suit vertical formats seems like a logical evolution. Vurt positions its platform as a solution aligned with this future. 

The emergence of platforms for “micro-drama” such as ReelShort and DramaBox has demonstrated a substantial market craving for captivating, concise content. This category has transitioned from niche to a multibillion-dollar sector.

According to Appfigures, ReelShort is predicted to reach roughly $1.2 billion in gross consumer spending by 2025, while DramaBox realized $276 million in consumer spending the previous year. Even TikTok introduced its own micro-drama application in January. Vurt also faces direct rivalry from rising applications like Watch Club, presenting micro-drama narratives crafted by SAG-AFTRA and WGA (Writers Guild of America) actors and writers. 

What sets Vurt apart is its method for distributing content. In contrast to traditional streaming services that typically require prolonged distribution processes through aggregators or large corporations, Vurt enables creators to directly submit their content. After approval, filmmakers can upload their works, making them accessible to audiences within a 48- to 72-hour period.

For creators eager to monetize their creations, Vurt operates on an AVOD (advertising-based video on demand) model, allowing them to earn revenue through ad placements on their content. In addition, Vurt provides a non-exclusive licensing agreement with a 50/50 revenue share, offering filmmakers a fair chance to benefit from their creations.

Vurt was founded by Ted Lucas, who also established Slip-N-Slide Records, achieving millions of sales for artists including Trick Daddy, Trina, Rick Ross, and Plies. The concept for Vurt originated from Lucas’ insights gained while distributing his documentary “Miami Kingpins.” He recognized the distribution dilemmas many filmmakers encounter and sought to offer a solution.

“Not every content creator and filmmaker possesses the means or access to overcome these obstacles. I realized it was an issue I could potentially address,” Lucas shared with TechCrunch.

Vurt’s founding team possesses extensive industry expertise: Eric Tomosunas, who established Swirl Films; director and producer Mark A. Samuels; and angel investor Hilmon Sorey. Furthermore, Tarik Brooks, previously an executive at BET and REVOLT, acts as an advisory figure.

With younger audiences primarily accessing content on their mobile devices, it will be intriguing to observe how the vertical format resonates with independent creators and major streaming platforms alike. Could we eventually witness full-length vertical series on Netflix, or original films on TikTok? It’s premature to foretell the future, but the shift towards vertical storytelling is unmistakable.

“The manner in which audiences consume content has already evolved, and we are developing something that aligns with that future,” Lucas remarked.

Vurt is currently available at no cost on the App Store and Google Play. A web version is also accessible, mirroring streaming services but focused exclusively on vertical content.