On Tuesday, Roku revealed it is debuting a standalone mobile application for Howdy, its newly introduced ad-free streaming platform that is priced at $2.99 monthly. The app is accessible on both iOS and Android in the United States.

Introduced in August 2025, Howdy boasts a catalog of almost 10,000 hours of material from Roku’s partners, such as Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, alongside select Roku Original offerings.

The catalog includes titles like “A Haunting in Venice,” “Ice Age,” “Weeds,” and “Kids in the Hall,” in addition to romantic comedies, medical dramas, ’90s comedies, classics, and more.

With this app, Roku claims that subscribers can access Howdy’s content library while on the move.

Costing $2.99 per month, Howdy is presently the least expensive ad-free streaming service available. At its launch, Roku indicated that Howdy was intended to enhance, rather than compete with, premium services.

“In a time when many things are becoming pricier, Howdy is aimed at making premium, ad-free streaming more economical and reachable for all audiences,” stated Gil Fuchsberg, president of Subscriptions, Partnerships and Corporate Development at Roku, in a press release. “The launch of the Howdy mobile app on iOS and Android allows us to expand the service beyond the Roku platform, delivering Howdy’s exclusive value and quality entertainment to an even larger audience.”

The introduction of the app follows a week after Roku announced that Howdy was available on Amazon’s Prime Video. This announcement signified the first expansion of the new streaming service beyond the Roku ecosystem. Last year, Roku and Amazon entered into a significant agreement to share advertising data for their connected TVs.

Roku’s rollout of Howdy occurred two months after the firm invested $185 million to acquire Frndly TV, a streaming service that features live television, on-demand video, and cloud-based DVR.

Howdy also integrates with The Roku Channel, the firm’s free, ad-supported (FAST) streaming service. The Roku Channel is the leading FAST service, surpassing competitors Tubi and Pluto TV. More than 125 million users engage with the platform daily, according to Roku.

Last month, Roku disclosed its 2025 fourth-quarter earnings, reporting a net income of $80.5 million. The company also announced plans to introduce new streaming bundles.