Netflix has announced the release of a brand new standalone app for children’s games named Netflix Playground, as revealed on Monday. Netflix Playground is included with a Netflix subscription and is free from ads or in-app purchases.
According to Netflix, the app provides kids with an “ever-expanding” selection of games tailored for them. Netflix Playground debuts with titles that feature characters from well-known children’s programs.
Aimed at children aged eight and under, the app is currently accessible in the U.S., Canada, the U.K., Australia, the Philippines, and New Zealand, with a global rollout set for April 28. It is compatible with both iOS and Android devices.
The app allows offline access without needing a mobile data or Wi-Fi connection, which the company claims makes it an “ideal companion for lengthy flights or shopping trips.”

For instance, one of the games is named “Playtime With Peppa Pig,” allowing players to “dive into Peppa’s universe with a variety of enjoyable activities.” Another option is a “Sesame Street” game where players enhance their memory with matching cards or refine their coordination with connect-the-dots. Additional titles include “Let’s Color,” “Storybots,” “Bad Dinosaurs,” and more.
“Our goal is to create a space where children can not only view their beloved tales but also immerse themselves and interact with their favorite figures,” stated John Derderian, Netflix Vice President of Animation Series + Kids & Family TV, in a press release. “We aim to develop an integrated area for exploration, learning, and play. Whether it’s embarking on new adventures with Hank and the ‘Trash Truck’ team or whipping up a smoothie with ‘Peppa Pig,’ engaging with Netflix can be the most enjoyable and effortless aspect of any family’s day.”
Netflix initially introduced games in 2021 with ambitious intentions for the category, but has since scaled back after its offerings struggled to gain momentum. The streaming powerhouse has also terminated several gaming studios such as Boss Fight, Spry Fox, and an AAA studio.
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Towards the end of last year, Netflix ventured into television gaming with a lineup of new party games designed for group play, which includes TV adaptations of Tetris and Pictionary. The company has also expressed its intention to focus on cloud gaming, though it has acknowledged that these initiatives are still in their infancy.
