Tubi, the streaming platform owned by Fox, declared on Tuesday the debut of its native application within ChatGPT, offering viewers a simplified method to explore its extensive collection of over 300,000 films and television episodes.

While rivals such as Netflix and Amazon Prime Video have tested AI-driven suggestions within their platforms, Tubi stands out as the first prominent streaming service to create a focused experience directly within ChatGPT. 

To utilize the integration, users can download the Tubi app from the ChatGPT app marketplace and start by entering “@Tubi” in a prompt. They can then pose natural-language inquiries like “a thriller for girls’ night” or “something humorous,” and promptly receive curated suggestions aligned with their tastes, all connected to titles on Tubi.

This launch occurs amid heightened competition in the streaming sector. With an abundance of entertainment alternatives, discovery has become increasingly difficult for all platforms competing for a limited amount of viewer attention. Numerous streaming services have begun to add features influenced by social media to keep viewers engaged, highlighting broader changes in content consumption habits.

Tubi’s initiative expands on previous AI experiments. In 2023, the company rolled out “Rabbit AI,” a capability within its mobile application powered by ChatGPT that permitted users to ask detailed questions and receive tailored suggestions. However, the tool was phased out the following year. 

The new ChatGPT integration indicates a strategic shift: Rather than trying to recreate in-house AI experiences, Tubi is now catering to users in the spaces where they’re already seeking information. ChatGPT achieved 900 million weekly active users in February. Tubi boasts over 100 million monthly active users.

In other news, Tubi has recently unveiled the “Creatorverse Incubator,” a new program aimed at fostering emerging content creators. The initiative provides promotional support and potential funding for original shows that will premiere exclusively on the platform.

OpenAI initially launched a method for developers to create apps within ChatGPT in October. Now, numerous companies have introduced integrations, including Booking.com, Canva, DoorDash, Expedia, Spotify, Figma, and Zillow. SeatGeek was the latest to unveil a native app.