As the 2026 Winter Olympics wrap up, a new endeavor commences: the frenzy to cash in on exclusive keepsakes. Once the Games conclude, the most coveted collectibles become hard to find, swiftly snagged by resellers and deal-seekers, primarily accessible on online marketplaces like eBay and Vinted. The steep prices already established for this merchandise indicate they will be of significant worth.

Among the Milano Cortina Olympic memorabilia online, the plush toys of mascots Milo and Tina and the Swatch timepieces distributed to volunteers are particularly notable. Pins are also in demand, especially Snoop Dogg’s limited edition and those commemorating torchbearers.

Initially, Milo and Tina stuffed animals were priced between €15 and €50 ($18 to $60), depending on their size. Currently, the smallest stoat plush toys are listed at three times and the larger ones at four times their original cost. Some remain at original prices on the Olympics shop, but shipping may not happen until June.

Swatch watches were exclusive to volunteers and not offered for sale. Unused Swatches are surfacing for sale, with prices ranging from €200 to €500 ($235 to $590).

A Samsung Galaxy Z Flip 7 smartphone awarded to athletes has appeared on eBay with a “Buy It Now” price of $1,680.

Olympics souvenir pins are still available through the official online store starting at about €15, while resale prices have doubled. Limited-edition pins from sponsors such as Samsung fetch around €100 ($118). WIRED Italia discovered pins awarded to torchbearers being sold online for about €600 ($707). Replicas of Olympic medals can also be found, priced approximately at €50 for a single medal and €150 to €200 ($177 to $236) for a complete set.