Nectar Social, an AI-driven marketing platform, disclosed on Thursday that it secured a $30 million Series A funding led by Menlo Ventures along with its Anthology Fund, which was established in conjunction with Anthropic.

Having officially emerged from stealth mode last year, the firm operates as an agentic operating system aimed at marketers. It informed TechCrunch that it employs autonomous AI agents to assist brands in managing “social activity, moderation, creator workflows, competitive intelligence, and commerce dialogues from start to finish.” Additionally, it has established data partnerships with firms such as Meta and Reddit, enabling the Nectar agent to aggregate and consolidate data from various platforms, eliminating the need for brands to utilize multiple tools to oversee different networks.

Nectar Social was established by sisters Misbah and Farah Uraizee, former employees of Meta. Misbah, the CEO, mentioned to TechCrunch that this funding round will facilitate the company’s growth and allow for increased hiring in applied AI, engineering, and market outreach.

“The purchasing dialogue has transitioned to social, and no human team can be present everywhere it occurs,” Misbah stated. “We’re speeding up our lead in building the operating system that enables brands to appear everywhere.”

The organization noted that its clients include Liquid Death, Figma, and e.l.f Beauty. Additional investors in this round encompass Gwyneth Paltrow’s Kinship Ventures, GV, and True Ventures.