According to Bloomberg’s Mark Gurman, privacy will be a significant focus when Apple presents a new iteration of Siri at the Worldwide Developers Conference in June.

The reintroduction of Siri is broadly regarded as Apple’s substantial opportunity to reclaim its significance in the field of artificial intelligence. As part of this initiative, company leaders will assert that their approach is more privacy-conscious compared to many other AI firms, Gurman indicated.

Reports suggest that Apple will introduce the first independent Siri application, utilizing Google Gemini, providing users with a chatbot experience similar to ChatGPT. However, in contrast to other chatbots, the application is anticipated to impose stricter limitations on the duration of user data retention and usage.

For instance, Gurman mentioned that Siri might feature a capability akin to the Messages app, permitting users to erase conversations automatically after 30 days or one year, or to retain them forever.

Gurman also proposed that Apple could be highlighting privacy as a rationale to justify Siri’s deficiencies in relation to rival offerings — suggesting that this focus might conceal the reality that Google is managing some aspects of security.