Netflix is enhancing its focus on mobile and gaming, as highlighted during the company’s recent APAC Product Innovation Showcase. 

At the event, Netflix detailed plans to broaden its updated mobile experience to more markets across the Asia-Pacific region, while simultaneously advancing its gaming initiatives through the ongoing launch of Netflix Playground, a specialized area for children’s games.

Netflix is also working to widen the availability of its revamped mobile app. Following the rollout of the improved experience in Australia, New Zealand, the Philippines, India, and Malaysia earlier this year, Netflix intends to introduce it in South Korea and Japan in July, with more Asia-Pacific markets to follow.

An essential feature of the redesign is “Clips,” Netflix’s response to the rising trend of short-form video. The vertical video feed enables users to explore brief content from Netflix’s extensive library, providing quick entertainment during moments when viewers might not be able to engage with a full episode or movie.

Now Netflix is elevating the concept even further. The company disclosed plans to experiment with themed Clip collections, which would categorize short videos according to specific moods, genres, and interests. These curated collections could encompass anything from notable reality TV highlights to behind-the-scenes content and podcast snippets.

In addition to streaming, Netflix is continuing to pour resources into gaming. The company announced the expansion of Netflix Playground, its gaming hub tailored specifically for kids. The newest update will center around “KPop Demon Hunters,” the popular animated musical that has rapidly emerged as one of Netflix’s key family titles.

The upcoming experience will debut with six mini-games, enabling fans to engage directly with characters and narrative elements from the movie. This timing aligns well, as “KPop Demon Hunters” amassed over 518 million views within its first six months, solidifying its place as one of Netflix’s major animated achievements. Netflix appears to be aiming to leverage viewer enthusiasm while providing families with more incentives to remain on its platform.

Netflix Playground initially launched in April in regions including the U.S., Canada, and the U.K., indicating the company’s ambition to scale the concept globally.