On Tuesday, Meta announced the release of a new series of smart glasses named Meta Glasses, with a starting price of $299. These glasses are being developed in collaboration with EssilorLuxottica; however, unlike the company’s previous offerings, they do not feature Ray-Ban or Oakley branding.
Starting today, the Meta Glasses are available in various countries, offered in multiple color and lens options.
Meta has been advancing its presence in the wearable market as competition intensifies. It is important to note that Meta and EssilorLuxottica dominate this sector, holding an estimated market share exceeding 80%, based on statistics from Counterpoint Research.
Although the Meta Glasses lack a screen, they are equipped with a camera and built-in speakers. A specific button by default activates the Meta AI assistant, though users can modify it to access a preferred function.
Meta claims that the new glasses feature a battery life of over eight hours, with the portable charging case offering an additional 40 hours of usage.
The initial model of the new glasses, designated the “Meta Adventurer,” showcases a rectangular design, available in both regular and larger sizes. The “Meta Fury” frame is square-shaped, reminiscent of popular men’s eyewear. Most eye-catching are the “Meta Glasses by Kylie,” which have a sleek oval design created in partnership with American model Kylie Jenner.
Meta states that the Meta AI assistant integrated into these glasses can respond to inquiries ranging from sports scores to nearby dining recommendations, comprehend visual inputs, and assist with daily tasks.
The company revealed that these screenless glasses will soon implement the “Pedestrian navigation” feature, which offers walking directions. Additionally, Meta will introduce support for 14 new languages within its live translation tool, including Japanese, Chinese (Mandarin), Hindi, and Korean.
The launch of Meta’s smart glasses series follows Snap’s introduction of Specs, its eagerly awaited consumer smart glasses, priced at $2,195.
When you buy through links in our articles, we may earn a small commission. This does not impact our editorial independence.