For the fourth occasion in four years, Apple TV is increasing its subscription fees.

The new cost for Apple TV subscriptions will be $14.99 monthly, up from $12.99. Additionally, the annual subscription price will rise from $99 to $119.

Moreover, Apple One, the bundle encompassing subscriptions to services like iCloud+, TV, Music, and Arcade, will now be priced at $21.95 per month, an increase from $19.95.

Apple is not the only company increasing subscription costs. Netflix elevated its prices in March, and Peacock revealed a price hike earlier this month. Technology companies are also adjusting hardware prices amid ongoing RAM and component shortages stemming from high demand for hardware to construct AI data centers.

Customers’ dissatisfaction with Apple is unlikely to persist for long, as the company is set to unveil its latest iPhones, expected to feature its first foldable model, on September 9.