During its annual Made On YouTube event, YouTube revealed new features for YouTube Studio, the application creators rely on to oversee their channels, designed to assist them in analyzing their videos and expanding their audiences. The enhancements encompass the expansion of Ask Studio, an AI-driven Q&A tool, to iOS and Android, alongside additional features that offer feedback on drafts and generate dynamic thumbnails.

The draft-feedback feature employs AI to examine a creator’s unreleased video and provide recommendations regarding its pacing, structure, and storytelling. YouTube is also introducing a new research feed in the Studio app, displaying to creators what types of content are successful on the platform, enabling them to add their own perspective.

Creators are often discerning about the preview images and titles they select for their videos. The Studio app will now allow them to create thumbnails and titles based on a video’s content, tailored to their style. Additionally, creators can utilize a new dynamic thumbnail feature to produce three options and present each one to different audience segments.

YouTube reported that creators have utilized its A/B testing feature to execute over 40 million tests on titles and thumbnails. Soon, the company stated, users will be able to assess up to three video versions to determine which opening hook is the most effective. Later this year, YouTube Studio will also automatically track thumbnail performance and proactively change one if it underperforms.

YouTube further announced that it’s enhancing its analytics to go beyond mere numerical data, clarifying why videos perform as they do and offering advice on how to improve content engagement.

In addition to the overhaul of the Studio app, YouTube also unveiled further tools for creators, such as conversational editing in Shorts and the YouTube Create app.