The Pixel 10a doesn’t have a camera bump, and it’s great

The Pixel 10a doesn’t have a camera bump, and it’s great

For years now, smartphone makers have made the camera bump on devices bigger in order to chase camera improvements. Even if that kind of design makes cameras better, at times, it creates usability issues. With the Pixel 10a, Google took a new approach of entirely removing the camera bump and making a flat phone that lies completely on surfaces.

While this is a delightful change in the world of big camera bumps, Google hasn’t otherwise made major design changes with its newest budget smartphone. The Pixel 9a looked mostly the same, with a very small camera bump.

I have the plain old black unit, but Google offers the phone in Lavender (a mix of bright blue and purple), Berry (coral), and Fog (grey-green tone) colors.

Look! No camera bump Image Credits: Ivan Mehta

The screen size of 6.3 inches is the same as last year’s device, but the display is now brighter at 3,000 nits. Google is using the Actua series of screens it used with other Pixel 10 series of devices to make it more usable in bright conditions. The display is capable of getting to a 120Hz refresh rate, but the unit ships with it set to 60Hz, so you will need to manually change that through the phone’s settings.

Build and specification-wise, the Pixel 10a goes toe-to-toe with the Pixel 10, with a few differences. For instance, the Pixel 10 has Corning Gorilla Glass Victus 2 on the front and the back. The cheaper 10a has a plastic back and Corning Gorilla Glass 7i protection on the front. The budget device also has a bigger battery of 5,100 mAh, as compared to 4,970 mAh on the base Pixel 10. The Pixel 10 Pro XL has a battery of 5,200 mAh.

There are only small differences between the Pixel 9a, the Pixel 10a, and the Pixel 10, most of them having to do with performance and compute power. The obvious hardware difference is that the budget series of phones use the Google Tensor G4 CPU, as compared to the Tensor G5 with the Pixel 10. The Pixel 10 Series of phones charges at 30W through USB-C, up from the 23W charging capacity of the Pixel 9a. Wireless charging is supported at 7.5W for the Pixel 9a, 10W for the Pixel 10a, and 15W (magnetic) for the Pixel 10.

Image Credits: Ivan Mehta

The battery bump and new charging capacity are helpful as the battery lasts easily throughout the day, including using your regular apps, a few hours of video watching, and light gaming. Plus, the brighter display makes the device better for all-around experience in different lighting conditions. Yes, the 10a has chunkier bezels than its more costly cousins, but it doesn’t make for too much of a difference in daily usage. After all, you’re getting the device for a much lesser price than a flagship.

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The Pixel 10a uses the Tensor G4 chip, which was also used in the Pixel 9a. That means there are no performance gains this year, which you might notice if you switch between a lot of apps. Because of the chip and the 8GB RAM combo, the Pixel 10a can’t run the updated Gemini Nano model, which means it has fewer on-device AI features than the Pixel 10a series.

The display is bright, but there are thick bezels around it Image Credits: Ivan Mehta

The feature list not available on the Pixel 10a includes notification summaries, the Pixel screenshot app, Magi Cue (which gives you suggestions across apps like Gmail, Messages, and Maps), call notes, and on-device call translation.

The phone features a 48-megapixel main camera and a 13-megapixel wide-angle camera, which is the same as last year’s device. The main camera is fine for most conditions, even in low light. But given the older and smaller sensor on the ultrawide, it tends to lose some details. Plus, it doesn’t have autofocus.

The Pixel 10a has a camera coach AI feature that can guide you to take a shot of an object. This feature guides shot framing to make sure an object sits better in a photo. There is also Auto Best Take, which merges photos to create the best take from the bunch of shots, which is useful when you take images of a group. The phone also has support for up to 8x super-res zoom, but the processing and quality aren’t as good as the Pixel 10, which offers up to 100x zoom through this feature.

Notably, some AI features might make it to the Pixel 10a through a Pixel Drop, as Google often manages to make them work on older models.

Google offers seven years of software updates with this device, which is crucial to get both operating system updates, along with feature drops and security updates. While this is not Pixel 10a exclusive, the phone has a quick share feature that now works with AirDrop. This means I could simply transfer photos, just like I did for this story, to my MacBook within a few taps. Previously, I had to connect the Pixel 10a to my MacBook with a USB-C cable.

At $499, good battery life, a bright display, and faster charging are things going in favor of the Pixel 10a. For this price, the phone offers good value for money in a light and flat design. However, if you have had last year’s Pixel 9a, there is no reason to change. Plus, the Nothing 4a Pro for $499 offers tough competition to Google’s budget device with better specifications, such as a bigger and brighter screen, a more capable Qualcomm processor, a dedicated telephoto lens, and faster charging speeds of 50W.

Your Images Might Be Disclosing Your Location. Here's How to Stop That

Your Images Might Be Disclosing Your Location. Here’s How to Stop That

Capture an image with any digital camera or smartphone, and it’s not only the pixels that are recorded. The photo also contains metadata, referred to as EXIF (Exchangeable Image File Format) data, which reveals information about when it was captured, the device utilized, and the camera configurations. If your smartphone or camera is equipped with a GPS chip and monitors your location, this is also subtly embedded in the photograph. This can aid in reminiscing about memories captured in specific places but may not be suitable if you intend to share images while keeping your home address confidential. It’s important to reflect on the metadata linked to any photograph you distribute beyond your private use, and eliminate location data if needed.

How to Inspect Photo Metadata

Photo metadata can offer various benefits, including location tagging. Google Photos and Apple Photos facilitate the organization of your library based on the locations where images were captured. Attempt to search for a location in these applications to observe the outcomes. You can access photo metadata in multiple ways. In Google Photos for Android, select an image, tap the three dots in the upper right corner, and pick About. If there’s location information, it will be displayed on a map. In Google Photos on the web, open an image and click the info icon in the upper right to see the metadata. On iOS, use Apple Photos by opening an image and tapping the info icon at the bottom. If location details are present, they will show on a map. In Apple Photos on the web, double-click an image to open it, and the info icon is located at the top right.

This data can be accessed on Windows and macOS, though it shows GPS coordinates rather than a map. In Windows, right-click on an image in File Explorer, select Properties, and go to the Details tab. On macOS, right-click an image in Finder, choose Get Info, and GPS coordinates will be displayed in the dialog if they are available.

‘Project Hail Mary’ transforms into Amazon MGM’s top box office success

‘Project Hail Mary’ transforms into Amazon MGM’s top box office success

Amazon’s investment in “Project Hail Mary” has reaped substantial rewards, as the film recently outperformed “Creed III” to become the company’s highest-grossing film of all time.

This was a considerable gamble, with an estimated budget of about $200 million. Such a hefty figure is significant for any movie, especially one that isn’t a sequel or part of a current franchise. Rather, it’s adapted from a bestselling science fiction novel by Andy Weir, whose earlier book “The Martian” was successfully turned into a film a decade earlier. 

Additionally, “Project Hail Mary” stands out for being quite unique. For extended periods in the film, Ryan Gosling is the sole human performer on screen, portraying a scientist who collaborates with a rock-like alien to uncover the reason behind the dimming of several stars — including our own.

However, after just 10 days in theaters, “Project Hail Mary” has generated an estimated $164.3 million in North America, alongside $136.2 million internationally, as reported by The Hollywood Reporter. Domestically, it experienced only a 32% drop in its second weekend, earning $54.5 million, indicating that its final box office totals are likely to rise significantly once it concludes its theater run.

This positions “Project Hail Mary” as the biggest success of 2026 thus far, as well as one of the most triumphantly non-franchise, non-sequel films of the last ten years. 

This is encouraging news for what is now referred to as Amazon MGM Studios. The company’s film-making aspirations have transformed over the years, evolving from distributing smaller, critically praised films like “The Big Sick” and “Manchester by the Sea” to more recent acquisitions such as the MGM movie studio (prompting a dispute over control of the James Bond franchise) and announcing plans to release 14 films in theaters annually.

Prior to “Hail Mary,” those films — including “After the Hunt,” “Mercy,” and the contentious “Melania” documentary — appeared to underwhelm audiences.

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Courtenay Valenti, Amazon’s film head, informed The New York Times that the impressive opening weekend of “Project Hail Mary” affirmed the company’s approach of producing “big, bold entertaining commercial films.” Furthermore, more titles are set to grace theaters soon, such as “The Sheep Detectives” featuring Hugh Jackman in May, followed by a “Masters of the Universe” reboot in June.

A School District's Effort to Educate Waymos to Halt for School Buses Did Not Succeed

A School District’s Effort to Educate Waymos to Halt for School Buses Did Not Succeed

The claimed advantage of autonomous vehicle technology lies in the ability of each car to learn from the errors of others. As detailed on Waymo’s website: “The Waymo Driver benefits from the shared experiences collected across our fleet, including earlier hardware versions.”

Nevertheless, in Austin, Waymo’s vehicles struggled for several months to appropriately stop for school buses while picking up and dropping off students. An official from the Austin Independent School District (AISD) asserted that in at least 19 instances, the vehicles “illegally and dangerously” bypassed the district’s school buses while red lights were flashing and stop arms were extended, failing to make complete stops as mandated by law.

In early December, Waymo even launched a federal recall concerning these incidents, acknowledging at least 12 of these to the National Highway Traffic Safety Administration (NHTSA), which oversees road safety. Federal paperwork indicates that the self-driving vehicle company’s engineers had “created software modifications to rectify the behavior” weeks earlier.

However, even after the recall, reports of school bus violations continued, as noted by school officials and a report from the National Transportation Safety Board (NTSB), an independent federal safety organization that is also looking into the issue.

Communications via email and text between school officials and Waymo, acquired by WIRED through a public records request, highlight the measures taken by the Austin public school district and Waymo to address the problem. AISD held a half-day “data collection” event in a school parking lot in mid-December, as the records indicate, where several staff members set up school buses and stop-arm signals for the self-driving company to collect data on the vehicles and their flashing lights.

By mid-January, one month later, the school district reported at least four additional instances of school buses being passed in Austin.

Sora's closure may serve as a wake-up call for AI video.

Sora’s closure may serve as a wake-up call for AI video.

This week, OpenAI revealed that it is discontinuing its Sora application and associated video models merely six months post-launch.

During the most recent episode of TechCrunch’s Equity podcast, Kirsten Korosec, Sean O’Kane, and I discussed the implications of this decision for OpenAI and the broader industry. To a degree, this action aligns with what we’ve been observing regarding OpenAI’s pivot towards enterprise and productivity solutions as it moves closer to a potential IPO.

In fact, Kirsten noted that OpenAI’s choice to close Sora reflected “a maturity level that was encouraging to witness in an AI lab.”

However, the termination of Sora—alongside ByteDance’s indicated postponement in the global rollout of its Seedance 2.0 video model—might serve as a wake-up call for creators of AI video technologies, and for advocates who assert these tools will imminently usurp Hollywood.

Below is a preview of our discussion, shortened for conciseness and clarity.

Anthony: It’s important to point out that it’s not merely the app. Personally, I found the app notably unappealing, as did others, due to its premise of a social network devoid of actual users, filled only with irrelevant content.

Beyond the app, it appears OpenAI is essentially scaling back nearly all its video-related activities. The Wall Street Journal, which initially reported some of this information, suggests that OpenAI is prioritizing business-centric products and enterprise solutions ahead of a possible public offering, indicating that this consumer-focused social app—and video endeavors in general—are not currently key priorities.

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Sean: I never really engaged with [the app]. The concept itself didn’t resonate with me for several reasons. And, you know, this serves as a good reminder that OpenAI—without intending to disparage them in any way—probably recognized, internally, the element of chance involved in ChatGPT’s success.

Clearly, there is something valuable for users, and I don’t want to diminish that, because achieving the reported usage statistics is indicative of a genuinely working model—and even more so that it has been maintained and evolved into something that remains relevant for users over time.

However, when Sora launched, it exuded an air of, “We’ve created the most successful consumer product ever, and now we’re duplicating that success with this. We’re going to include Disney and all this other content.” This serves as a stark reminder that there isn’t always a guaranteed shortcut to creating the greatest consumer products, and there must be intrinsic value for them to endure.

Kirsten: I actually commend OpenAI for this choice, as we often jest about the concept of “move fast and break things,” but there is merit in companies that can rapidly iterate and discontinue underperforming products without feeling a sense of defeat. There was significant financial investment involved; the arrangement with Disney amounted to a billion dollars. However, without access to their financial statements, we can only speculate about their expenditures and any long-term value.

While it was intriguing to explore the possibilities they could produce, their decision to shut it down, in my view, reflected a maturity level that was positive to see from an AI lab.

Anthony: In terms of implications for OpenAI, this action appears to align well with the strategy we’ve been hearing regarding their future direction. It doesn’t seem like a severe setback for how we perceive the future of generative AI.

Especially in the video realm, it is notable that this coincides with recent developments surrounding Seedance, ByteDance’s generative AI model for video. Reports indicate that [Seedance 2.0 has] been delayed due to engineering and legal considerations, specifically regarding “Can we integrate IP protections into this?” which seems to have been an overlooked issue previously.

Thus, we find ourselves at a crucial reality check moment. There were numerous exaggerated claims, including those from Hollywood insiders proclaiming, “This is it, we’re done—just input prompts and create films.” Reality has shown that, for numerous technical and legal reasons, the path to that outcome is far more complex and distant.

Sean: Lastly, it’s worth mentioning that this decision is one of several occurring since Fidji Simo began overseeing daily operations. This has brought a significant shift within OpenAI. As we move further away from her taking the helm for these consumer products and determining their fates, it will likely become easier to retrospectively assess how pivotal this moment was for the company.

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9 Best Android Smartphones of 2026, Evaluated and Assessed

9 Best Android Smartphones of 2026, Evaluated and Assessed

Other Phones to Explore

We have evaluated numerous Android smartphones. Although we appreciate the models listed below, the earlier mentioned options may serve you better. For additional recommendations, refer to our Top Budget Phones and Best Foldable Phones.

Image may depict Electronics Mobile Phone Phone Iphone Electrical Device and Switch

Samsung Galaxy S25 FE

Photo: Julian Chokkattu

Samsung Galaxy S25 FE priced at $650: If the Google Pixel 10 doesn’t excite you, this Samsung model that hovers around $500 (frequently discounted) is certainly worth a look. The Galaxy S25 FE is a “lite” variant of the Galaxy S25, offering a 6.7-inch display, a larger battery capacity, and a triple-camera setup, featuring a 3

TechCrunch Mobility: When a robotaxi needs to dial 911

TechCrunch Mobility: When a robotaxi needs to dial 911

Glad to have you back at TechCrunch Mobility — your primary source for updates and perspectives on the transportation industry’s future. To receive this directly in your inbox, register here for free — simply click TechCrunch Mobility!

Waymo has announced it is currently providing 500,000 paid robotaxi rides weekly. While this figure is modest compared to its human-driven ride-hailing equivalents, such as Lyft and Uber, what I found particularly compelling was the growth trajectory of rides, expansion into new markets, and how these factors relate to its fleet size. We created a chart (which you can check out below) to illustrate this rapid scaling. 

However, this scaling brings new challenges, such as the unavoidable situations where robotaxis can become immobilized, similar to those that occurred during the California blackout in December. This leads to inquiries about what occurs when a robotaxi gets stuck — and who is responsible for getting it moving again? 

Senior reporter Sean O’Kane explored Waymo’s system (which includes its dedicated roadside assistance team), along with six incidents where first responders had to intervene and manually operate the stranded Waymo. In several instances, robotaxis became immobilized amid emergencies: A police officer responding to a mass shooting in Austin earlier this month had to first relocate a Waymo robotaxi out of the way. 

At the core of his findings, Sean noted that when Waymo’s vehicles are stuck, the company depends on public services funded by taxpayers to extricate its vehicles.

Depending on who is consulted, opinions on this matter vary from being unacceptable, not a significant issue, or somewhere in between. In a recent session, San Francisco District 4 supervisor Alan Wong mentioned that many of his peers concur that “our first responders shouldn’t serve as AAA.” 

For those who may brush this off, I recommend they consider what lies ahead.

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This issue extends beyond Waymo. Several companies are aiming to launch paid robotaxis in the U.S. this year, such as Motional and Zoox. Tesla, which operates in Austin, harbors significant ambitions as well. Each company may operate with varying systems and levels of dependence on first responders.

Image Credits:TechCrunch / DataWrapper

A little bird

blinky cat bird green
Image Credits:Bryce Durbin

Someone close to Uber recently relayed a piece of information regarding Waymo, with whom the ride-hailing company has formed alliances in several cities. This source indicated that it takes up to 30% longer for a Waymo robotaxi to reach a destination compared to a human driver due to the careful nature of the robot car and its tendency to evade possible challenges such as unprotected left turns. (Important note: I’ve experienced multiple Waymos, and these vehicles can indeed manage left-hand turns, yet they can pose difficulties, explaining why robotaxis might choose to avoid them.)

Have a tip for us? Reach out to Kirsten Korosec at [email protected] or my Signal at kkorosec.07, or contact Sean O’Kane at [email protected]

Deals!

money the station
Image Credits:Bryce Durbin

Zipline, a U.S. autonomous drone delivery and logistics startup, has been operational for several years. Recently, its success in home delivery and ongoing global expansion has allowed it to attract further investment. 

The company announced it has secured an additional $200 million, augmenting its previous funding round first disclosed in January. This extra capital, which includes contributions from crypto investment firm Paradigm, has raised Zipline’s recent Series H round total to $800 million. Fidelity Management & Research Company, Baillie Gifford, Valor Equity Partners, and Tiger Global participated in the initial phase that appraised the drone delivery startup at $7.6 billion.

My article focuses on why the startup has attracted such a wealth of interested investors. TL;DR: Its at-home delivery volume exceeded projections in January and February, with CEO Keller Clifton predicting similar performance over the next three months, compared to 2025.

Other intriguing deals …

NoTraffic, an Israeli traffic management software startup, secured $90 million in a Series C funding round led by PSG Equity, as reported by Axios.

Rivian received another $1 billion from Volkswagen Group after achieving one of its goals under a tech partnership between the two manufacturers. Approximately $750 million will come as an equity investment, while an additional $250 million will be either equity or convertible debt, contingent on which prototypes Volkswagen Group supplied for Rivian’s testing. (The specifics were not immediately clarified by the companies.)

Shield AI, a manufacturer of autonomous military aircraft, raised $1.5 billion in Series G funding at a $12.7 billion post-money valuation. The investment was led by private equity firm Advent along with a JPMorganChase financing group.

Swish, a food delivery startup based in Bengaluru, secured $38 million in a Series B round led by Hara Global and Bain Capital Ventures. Other investors included Accel, Stride Ventures, and Alteria Capital.

Uber intends to invest in Verne, the robotaxi venture under Rimac Group. The unnamed investment, which sources indicate should be finalized in the next few months, forms part of a wider agreement that involves Pony.ai to introduce robotaxis to Europe, beginning in Zagreb, Croatia.

Notable reads and other tidbits

Image Credits:Bryce Durbin

DoorDash has rolled out relief payments for drivers as the Iran-U.S. conflict drives fuel prices higher.

Harbinger, the EV trucking startup, is expanding its product lineup. This time, Harbinger’s chassis will be utilized in emergency vehicles for the 70-year-old company Frazer.

Faraday Future has been cleared by the Securities and Exchange Commission. The SEC has ended its inquiry into the electric vehicle startup, despite recommendations for enforcement action last year from staff on the case.

Here’s a timely development. Flighty, the well-liked flight-tracking application, has introduced a new “Airport Intelligence” feature that provides users with real-time alerts and insights about airport disruptions, available across 14,000 airports worldwide. 

Sony Honda Mobility, the joint venture between the two Japanese conglomerates, is abandoning the two Afeela-branded EVs it has been developing over the last few years. I received numerous press releases and invitations to view the Afeela through the years, and with each passing quarter, it became less probable that it would become a reality. 

Utah’s governor has signed a bill establishing a liability framework for autonomous vehicles. 

Zoox’s</strong purpose-built robotaxis are now navigating public roadways in Austin and Miami after nearly two years of testing its vehicles in those cities. The company plans to begin offering rides in both areas later this year as part of its early-rider initiative. Note: until it secures an exemption from federal authorities, Zoox cannot charge for rides.

One more thing …

Here are the outcomes from my inquiry regarding Rivian and its R2 robotaxi partnership with Uber. As a reminder, this was the scenario. Rivian aims to manufacture thousands of R2 robotaxis, incorporating the self-driving technology. Is this a distraction and a major risk OR is it vital for the company’s long-term trajectory?

Approximately 55% of respondents feel it’s a distraction, whereas 45% believe the pursuit of robotaxis is crucial to its long-term prospects. 

Subscribe to the newsletter to receive Mobility in your inbox and take part in our surveys!

SXSW bounces back as a leading event for networking and innovative ideas for entrepreneurs and venture capitalists.

SXSW bounces back as a leading event for networking and innovative ideas for entrepreneurs and venture capitalists.

The atmosphere felt distinct at this year’s SXSW, the yearly March festival where technology intersects with popular culture in Austin. It brought back memories of the 2019 SXSW when crowds filled downtown, and winding lines formed outside local businesses. 

Participants indicated that the experience mirrored that of previous years, although my friend, a local who has attended multiple times, acknowledged that some aspects have evolved. For example, the festival is now two days shorter than before. It has also become “decentralized,” largely because of the demolition of the Austin Convention Center, which dispersed events and panels across various downtown venues. While this made the entire conference feel less daunting, it also contributed to a sense of disconnectedness.

The event is still bouncing back from the pandemic, during which it laid off staff and went two years with minimal revenue. Since then, it has changed ownership and, as of this year, embraced a new approach.

Greg Rosenbaum, the SVP of programming at SXSW, remarked that this year’s conference, marking its 40th anniversary, represented its most “ambitious reinvention” to date. He highlighted innovations like the new Clubhouses, designed for recharging, networking, and special programming, which drew 5,000 attendees each day. He observed that participants were engaging with “more of Austin and the downtown community.”

For the tech founders I interviewed, the conference continues to be immensely beneficial, with a common mantra: at events like this, you get what you invest. 

After all, there were connections to be made and panels to participate in. Grammy-nominated Lola Young took the stage, Vox hosted an exciting party, a new Boots Riley film debuted, while keynotes were delivered by Serena Williams and Steven Spielberg. (I also had the opportunity to moderate a panel discussing AI and sensitive topics like relationships and finances, which I found quite rewarding.) 

Ashley Tryner-Dolce, an investor and founder, remarked that the conference remained an “incredible gathering of ideas.” However, like most festivals, she noted that the most “meaningful moments” occurred during side events — such as INC’s Founder House party, where she networked with other founders and CEOs. 

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“It’s less about what’s on the main stage and more about the people you’re interacting with,” she expressed. 

James Norman, managing partner at Black Ops VC, didn’t possess a standard badge for the festival. Instead, he organized an event to connect founders with opportunities and attended various film screenings and dinners.

“If you’re showing up without the right connections or access to the discussions that matter, you’ll find it difficult to tap into the event’s real value,” he explained, echoing sentiments shared by Jonathan Sperber, a founder who participated in the SXSW pitch competition. 

“The value often hinges on how well you prepare for it,” Sperber noted, emphasizing that his team ensured they had meetings planned and a clear strategy beforehand. He termed it an “effective environment for engaging with large enterprises and other essential stakeholders.” 

Discussions about SXSW’s decline have circulated the industry for years, but that narrative never truly materializes. For every set of fatigued founders, new faces with fresh ambitions emerge, eager to capitalize on the festival’s offerings. 

For instance, this was Simon Davis’ inaugural SXSW. He remarked that his overall impression reflected “a media conference with a tech angle, rather than the reverse.” He commended the event’s diversity compared to other tech gatherings (which shall remain unnamed).

“At SXSW, there’s a far broader spectrum of people, backgrounds, and experience levels,” he continued. “The live music element emphasizes that. The atmosphere is entirely different. It’s not necessarily the best setting for deal-making as a tech company, but it’s a fantastic place to share knowledge and gain insights.” 

This year, SXSW rolled out a new badging system, resulting in varied experiences based on the track badge purchased — whether film, music, or tech. I, for one, felt immersed in discussions centered on AI and technology, and overheard fellow tech enthusiasts noting how the festival historically had a stronger focus on music (though it was certainly evident that there were more tech-centric panels this year compared to music showcases or film opportunities).

Moreover, the conference discontinued secondary access, which previously allowed individuals with, say, music badges to attend film events. Now, attendees must purchase the comprehensive premium badge costing around $2,000. It also introduced a reservation system (to assist with crowd management), requiring badge holders to schedule their activities. This applied even to those with a platinum badge, like Sperber. 

Consequently, he mentioned that the festival no longer felt like a space open to everyone, noting that certain events filled up so rapidly they were hard to attend. The decentralized nature also made navigation less convenient than he would have preferred. 

“I appreciated the openness and the opportunity to meet individuals from diverse backgrounds, which allowed me to gain a better understanding of the city, and some of the interactive displays were quite engaging,” he stated. 

Rosenbaum indicated that the decision to eliminate secondary access stemmed from feedback indicating a desire for a “streamlined access across the badges, as well as enhanced benefits for Platinum badges.” They also reduced the price of the platinum badge to make the all-in-one option more accessible. He noted that reservations would be returning next year, following positive feedback (despite a few technical glitches and capacity confusion). “We’ll definitely adjust and fine-tune them as necessary,” he stated.

Norman described the gathering as more of an “unconference” now, at least from his viewpoint. He stated that the event was more adaptable, allowing individuals to shift around, connect with others, and explore different venues. 

Rodney Williams, co-founder of the fintech SoLo Funds, has also observed a transformation, but again, it’s not necessarily negative. He has attended SXSW for over ten years, having hosted events and participated in panels. Typically, he stays for the whole festival, but this year, he opted to attend only for a few days, organizing his own events and sidestepping long queues.  

He noted that for tech founders, SXSW has “transitioned from an intimate, up-and-coming discovery zone to a high-cost, highly competitive landscape,” focused on “investor engagement and experiential marketing” — implying that corporations with sizable budgets can execute grand activations and attract greater visibility. 

“If you’re new to attending or lack access to the right events or connections, it can certainly be challenging,” Williams remarked. 

Adweek highlighted a reduction in spectacles overall and noted the absence of major tech companies promoting their brands. Williams clarified that despite the lack of prominent tech firms, advertising remains a high-stakes game.

“Typically, only companies with substantial marketing budgets can participate, launch products, or throw extravagant events,” he stated. “This wasn’t always the case, and that shift has diminished opportunities for emerging tech companies that used to engage.”

Williams added, “Now, standing out necessitates more than just having an outstanding product; it demands considerable marketing investment that is only feasible for companies with deep pockets.” 

That didn’t deter him from hosting a party this year, nor did it deter Norman. In fact, organizers anticipated approximately 300,000 attendees this year (final tallies will be known in April), indicating that the conference continues to retain its momentum and allure. 

“I always enjoy it and maximize my experience,” Williams remarked.

Bluesky embraces AI with Attie, an application for creating personalized feeds

Bluesky embraces AI with Attie, an application for creating personalized feeds

The Bluesky crew has launched another application — this time, it’s not for social networking, but an AI assistant that enables you to craft your own algorithm, assemble personalized feeds, and, eventually, vibe-code your very own app.

During the Atmosphere conference this past weekend, Jay Graber, Bluesky’s former CEO and now chief innovation officer, along with Bluesky’s CTO Paul Frazee, unveiled the AI app, named Attie, for the first time. Attendees at the conference will act as the first beta testers for this new experience, which utilizes Anthropic’s Claude to develop an interactive social app anchored on Bluesky’s foundational protocol, the AT Protocol (or atproto, for short).

“It’s a brand-new product — it’s not incorporated within the Bluesky app,” interim CEO Toni Schneider explains in an interview. (Alongside his role as CEO, Schneider is a partner at Bluesky investor True Ventures.) “We’ve introduced numerous features within Bluesky — Starter Packs and custom feeds, among others. This stands alone as an independent product, marking the first launch from Jay’s new team.”

ScreenshotImage Credits:Attie from Bluesky

With Attie, users can easily create their own custom feed simply by typing commands in natural language, similar to conversing with an AI chatbot. To access the app, users will log in with their Atmosphere credentials (this means the same login used for any application operating on atproto, including Bluesky). Attie will promptly grasp your interests and preferences, as Bluesky and the broader ecosystem function as open systems that exchange data among applications.

You can pose questions to Attie, such as which posts you might enjoy seeing or sharing, and utilize the app to curate a personalized feed tailored to your tastes.

“You have control over it; you customize it, all without needing to write any code or understand how to organize these feeds,” Schneider states. “This marks the start of enabling more individuals to construct on top of the Atmosphere.”

Additionally, he mentions, “It is indeed an AI product, but it’s one that is highly oriented towards people … We believe AI is an incredibly potent technology, but we aim to utilize it to create offerings that truly benefit individuals.”

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At its inception, Attie can be utilized to formulate and visualize these feeds, which will subsequently be accessible within Bluesky or any other atproto application. Over time, the objective is to enable Attie’s users to vibe-code their own social applications as well as create tools for others.

ScreenshotImage Credits:Attie from Bluesky

Schneider states that Graber and her team began developing the app several months ago, coinciding with her decision to return to creation rather than managing the company.

“I believe she came to realize that there was vastly more she aspired to build, and the CEO position kept her occupied, leading her to feel that she needed more time,” Schneider conveys to TechCrunch. “As she dedicated more time, [and] was relieved of some responsibilities, it became evident that this was where her joy lies. She’s a remarkable leader and visionary, and we prefer her focusing on creating rather than overseeing the operation of the company,” he states.

Graber mentions that currently, major platforms employ AI to serve their own interests rather than their users, aiming to extend the amount of time individuals spend in their applications, harvesting data, and maintaining control over their algorithms.

“We believe AI should benefit individuals, not platforms,” Graber asserted during her announcement of Attie. “An open protocol empowers users directly. You can leverage it to design your own feeds, create software that fulfills your requirements, and discern meaningful information amidst the noise.”

Graber’s choice to reallocate her focus towards protocol and product coincided with the company’s update that it has secured an additional $100 million in funding from a round that concluded last year. The team aspires for this news to convey to the broader community that Bluesky will persist.

“This means we have over three years of financial runway, which is excellent. It signifies stability and security for the entire ecosystem,” Schneider reveals to TechCrunch. It also allows Bluesky’s team the opportunity to confront larger challenges ahead, including implementing privacy controls within the protocol and devising a way to monetize the social platform of 43.4 million users.

However, one thing Schneider assures us is not in consideration is any form of crypto integration — despite the financial support from various crypto investors. This had caused concern among some Bluesky users, who feared the app could become flooded with crypto scams or transform into a payment mechanism.

“It’s the kind of investors who were drawn to crypto due to its decentralized nature, investing in projects built on the blockchain that prioritize decentralization,” Schneider explains regarding Bluesky’s crypto-associated investors. “This represents decentralized social, making it appealing to those who are invested in supporting the platform and the ecosystem opportunity.”

Instead, the company may explore alternative avenues for monetization. The team hasn’t yet determined if Attie will eventually necessitate a fee, as it remains a private beta for the moment. Other considerations on the table include subscription models and hosting services for users interested in managing their own communities through the protocol.

Schneider, previously the CEO of Automattic, the company behind the publishing platform WordPress.com, envisions the potential for the Atmosphere to mirror WordPress in this regard.

“At the core of [the Atmosphere] is a wholly open system, ensuring everyone can participate,” he remarks. “You can have all these independent, decentralized components operating in unity. With WordPress, this transformed into a vast ecosystem generating billions — now over $10 billion annually — circulating through it.”

Schneider elaborates, “Thus, it has expanded significantly, despite being entirely decentralized. And we aspire for the Atmosphere to possess that same capacity for numerous apps and services to coexist, collaborate, and establish an ecosystem.”

Mark Zuckerberg sent a message to Elon Musk to provide assistance with DOGE

Mark Zuckerberg sent a message to Elon Musk to provide assistance with DOGE

The connection between Elon Musk and Mark Zuckerberg, which previously had its conflicts including Musk challenging Zuckerberg to a cage match, seems to have improved by the onset of the second Trump administration — at least as per court records made public on Friday.

According to Engadget, these messages exchanged between Zuckerberg and Musk were unveiled as part of Musk’s legal action against OpenAI. They were communicated on February 3, 2025, coinciding with Zuckerberg’s appearance on Joe Rogan’s podcast where he voiced concerns that corporate America had become “emasculated.”

In relation to Musk’s bold initiatives to cut down government through the Department of Government Efficiency (DOGE), Zuckerberg texted, “It appears that DOGE is advancing. I’ve alerted our teams to address any content doxxing or threatening individuals on your team. Inform me if there’s anything more I can assist with.”

Musk responded with a heart emoji, then inquired, “Are you receptive to the notion of co-bidding on OpenAI with me and a few others?”

In reply, the Meta CEO proposed discussing the concept via phone. Previous documents indicate that Zuckerberg ultimately did not agree to participate in Musk’s bidding effort.