At times, phenomena are not merely one aspect — they additionally represent another aspect. This structure of sentence (“It’s not only this — it’s that”) has become so prevalent in AI-created text that it is no longer just an indication that a writing piece might be artificial — it’s nearly a certainty.
That’s the reason I was not just curious when I came across a Barron’s report regarding how this sentence structure has surged in corporate communications — I was thoroughly entertained. The report didn’t merely comment on the abundance of this wording in corporate communications — it explored the market intelligence firm AlphaSense’s database to assess how frequently this phrasing appeared in corporate press releases, earnings statements, and government documents.
According to Barron’s, this sentence structure is not just a peculiarity of corporate communications — it’s a phenomenon, more than quadrupling from approximately 50 instances in 2023 to over 200 occurrences in 2025.

It’s not merely the data indicating this — I also uncovered some instances from the previous year:
- “In 2025, AI won’t only be a tool; it will be a partner.” (Cisco)
- “The future of autonomy isn’t solely on the horizon; it’s already beginning.” (Accenture)
- “DevOps teams are overseeing not merely deployments, but also security compliance and cloud expenditures.” (Workday)
- “These systems aren’t solely executing tasks; they’re starting to learn, adapt, and collaborate.” (McKinsey)
- “When Bill established Microsoft, he imagined not just a software company, but a software production facility, unrestrained by any single product or category.” (Satya Nadella in a Microsoft blog post.)
- “It’s not merely about creating tools for specific roles or tasks. It’s about designing tools that empower everyone to craft their own tools.” (The same Microsoft blog post.)
- “Just envision if all 8 billion individuals could call upon a researcher … not only to acquire information but use their expertise to accomplish tasks that benefit them.” (Still, that same Microsoft blog post.)
It’s not merely coincidental that generative AI instruments frequently deploy this phrase — it mirrors our writing that these tools were built upon (without our consent, I might add, which is not only disrespectful to writers — it’s a breach). And it’s not solely this sentence structure — it’s also em-dashes that have now been identified as indicators for AI-generated text.
This isn’t merely an amusing trend — it symbolizes how dependent these companies have become on AI (though we cannot assert with certainty if the aforementioned messages were AI-assisted). So the next time you encounter such a sentence, remember that it’s not only a catchy structure — it may be a sign of something more significant.
“The occurrence of AI content is rapidly escalating and ‘it’s not just X, it’s Y’ is a quirk favored by 2025’s next-generation language models,” Max Spero, CEO of AI detection tool Pangram, conveyed to TechCrunch. “The baseline frequency of this sentence structure is substantial enough that its presence is no definitive evidence of AI usage, but it’s evident that press releases and corporate documents, writing influenced by standards and not emotion, are witnessing an even greater frequency of AI utilization.”
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Updated, 4/20/26, 6:00 PM EST, with quote from Pangram.


















